http://oncarrot.com - If you're a real estate investor or agent, this presentation will help you understand SEO for real estate better, give you action items to get your own sites ranked higher, and more!

1. SEO Shortcuts To Higher
Rankings and MORE Leads

2. As Soon As You Have Questions
Write Them Down...

3. In This Training...
• We’re going to run for about an hour and a half (90 mins)
• Type in your questions as you think of them
• Get out your notepad and start writing things down as you think
of them -- action items

4. In This Training...
1. SEO Basics (and how they’re baked into Carrot)
2. Critical SEO Mistakes many members make
3. Simplest steps to increasing your rankings
4. What can you do ongoing to climb higher in rankings
5. Q&A and SEO Hotseats

5. About Me
Trevor Mauch
Founder of InvestorCarrot
Investor and Entrepreneur
www.linkedin.com/in/trevormauch
Fancy Stats:
Generated over 70,000 real estate leads online
Passive real estate investor since 2004.
Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace”
in Roseburg
Love traveling, mountain biking, and hanging out with my beautiful wife and kids

6. SEO Basics
(search engine optimization)

7. “It took me a bit over a month to get any rankings popping up on the first few
pages in Google. But then I started applying the training and I started getting a
couple leads a week. Then within about 5 or 6 months I was ranked on page 1
for several terms in Baltimore. Now I’m ranked #1 or #2 in all of my main
keywords for the Baltimore area and get on average 25-30 seller leads a
month... I’ve closed 3 deals in the past 90 days and 2 set to close this month.
100% from leads from my Carrot site”.
- Brittany Bolling - Baltimore, Md (Carrot member Since 6/13)

8. So, Can SEO Work To Get Leads?

9. Like This Investor Saw...

10. What Is SEO?
Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a search engine's "natural" or un-paid
("organic") search results. In general, the earlier (or higher ranked on the
search results page), and more frequently a site appears in the search
results list, the more visitors it will receive from the search engine's users.
(source: Wikipedia)

11. Break It Down In Simple Terms...
By giving Google (and other search engines) what they
want, Google will reward you with higher rankings.
And Google gives you the tools to find out exactly
what you need to do to get the traffic that’ll turn into
customers for you.
It ain’t rocket science here folks :-)

12. Understanding Search.

16. I Get This Email A Few
Times A Week...
“I’ve had my site up for a few months and I’m
not getting many leads and not ranking on page
one in Google. How can I get there? “

17. Then I say...
“First off, don’t rely on SEO only during the
‘build up phase’... the first few months. Post
ads, videos on youtube, etc. But then, to rank in
a more competitive market (all major cities are
competitive markets, small towns are easy)
you’ll likely need to do a few extra
things to rank high”

18. Stanford Marshmallow Experiment
Findings: Those who delay gratification were more successful later in life.

19. ... so, the moral is. If
you don’t get results
immediately,
persistence pays off
big time.

20. You’re Not It...
You’ve got competition. Sometimes it takes a bit of extra work
to come out on top. But the ROI when you’re on top can be huge.

21. So, I’ll Show You How
To Rank High In Any
Market

22. Just remember, the
more competition...
... the more that’ll
need to be done to
rank high.

23. But, If Brittany, a self-confessed
“non techie” who had a full-time
job, had never done a deal, (and
now is 6 months pregnant) can do it
in Baltimore, you CAN do it too.

24. Lets Dive In.
Core Ranking
Factors...

25. We’ll go over
these today...

26. SEO Friendly URLs
Your URLs should
be simple, easy to
read, and ideally
have your
keywords in them
when possible

27. Site Structure
Should be easy for
Google to spider,
have the correct
code structure, load
fast, be easy to
navigate, and the
proper elements
coded right in.

28. Domain Elements
Domain age and the words in
your domain can matter (but
aren’t always huge factors)

29. Content Relevance
How well does the
content on your site
relate to a specific
search phrase? And
is it high quality
content?

30. Meta Information
HUGE FACTOR:
Is your page title
tag and description
relevant to the
search phrase?

31. Keywords Used Right?
Your pages should
have a good mix of
your keyword
phrases, pictures,
and structure so
Google has the info
they need to know
your site is very
relevant.

32. “Google and Bing agree that the ideal configuration is for websites to
have a single set of URLs for all devices and to use responsive Web
design to present them accordingly”

33. We Make It Easier...
Site Structure
SEO Friendly URLs
Meta Information
Content Relevance
Keywords Used Right?
Mobile Elements
Domain Elements

34. Then, to boost your
SEO in a hard market...

35. Off-Page Factors
- PD
Inbound
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Social
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Reach
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o rai
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n T
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ra
ot tep rog
N S
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Domain p By
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Age S

36. Log Into Your Account To Learn More About The 3LPD

37. Ready to dive in?

38. The Biggest
Mistake

39. Choosing the right
keywords can make
or break your SEO
rankings and leads

40. How People Mess Up...
- Change their title tag to something like this:
“ ABC Properties “
- Make it too broad:
“ Discount Homes - ABC Properties “
- Don’t target on “action” phrases:
“ sell my house “
(rather than “sell my house fast in Baltimore” )

41. I like to keep
things simple.

42. 1. The Right Keywords

43. So, lets look at those
keywords and see
why some get leads
and some don’t.

44. Cash Buyer
TIP: Look at the
“Local Monthly Searches
column.
That’s where the gold is.
Add your city name
before or after the
keyword to increase
quality of your traffic
and chances of ranking
well

45. Motivated
Seller
TIP: This reveals how
people are searching
online.
Are you optimizing for
keywords that will
produce any real quality
traffic?
Most investors aren’t.

46. Private Lenders
TIP: Using your
website to
recruit private
money can be
touchy with the
SEC.
So, use your
blog and write a
post on each of
these keywords.

47. Download These And
MORE Keywords at:
www.onCarrot.com/seo-report

48. Free Tools For Keyword
Research...
- Google Keyword Planner
- UberSuggest.org
- SEM Rush
- SEO Moz Toolbar

49. Check Out The 3 Lead Per Day Training...
only $99

50. OR, HAVE US DO YOUR SEO FOR YOU.
- 100% HANDS OFF FOR YOU We’re rolling out our long awaited SEO service this month. We take on
only 10 new SEO clients a month so we can service everyone with the
best possible personal attention.
Includes...
- optimizing for 3 keywords
- in-depth local keyword research
- content creation when needed
- link building
- monthly ranking “movement” reports
- full on-page optimization
For More Info and Pricing:
EMAIL: trevor@oncarrot.com

51. Now, lets go online and do
some research, then put
those keywords into the
Carrot SEO tools.

52. 1) Picking good keywords
2) What do to with those keywords on
your InvestorCarrot websites
3) How to ramp up the results beyond
just optimizing the content on your
pages
4) How to outsource it if you don’t have
time

53. 1) Picking good keywords
2) What do to with those keywords on
your InvestorCarrot websites
3) How to ramp up the results beyond
just optimizing the content on your
pages
4) How to outsource it if you don’t have
time

54. CARROT UNIVERSITY: CHECK OUT OUR OTHER
MEMBER ONLY TRAININGS ($99/mo value)
EVERY MONTH as part of your Carrot membership we do free live trainings for
you to help you grow your traffic and leads, live a better lifestyle, be more
productive, and more! Check out help.oncarrot.com for our other Carrot University
trainings just for our InvestorCarrot members.

55. HAVE US DO YOUR SEO FOR YOU.
-100% HANDS OFF FOR YOU We’re rolling out our long awaited SEO service this month. We take on
only 10 new SEO clients a month so we can service everyone with the
best possible personal attention.
Includes...
- optimizing for 3 keywords
- in-depth local keyword research
- content creation when needed
- link building
- monthly ranking “movement” reports
- full on-page optimization
For More Info and Pricing:
EMAIL: trevor@oncarrot.com