Presentation at the RecTec Conference in Sydney 2011 http://rectec.com.au/conference/

1. Navigating the New World of
Hyperconnectivity
Kate Carruthers
Digital & Community Manger, Genea

2. http://creativefan.com/60-informative-social-networking-and-social-media-infographics/
21/11/2011 © 2011 Kate Carruthers 2

3. Business context: Genea
• Australia's premier provider for infertility, IVF
and other assisted conception treatments
• We are at the forefront of genetic diagnosis
and testing
• Formerly known as Sydney IVF
• Team includes doctors, nurses, scientists,
holistic therapists, administration
21/11/2011 © 2011 Kate Carruthers 3

4. Key Issues
• Hyperconnectivity and the digital revolution
• New rules for engagement and recruitment
• Why community matters more than ever
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5. “Only email and search engines are used
more frequently than social networking
tools”
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21/11/2011 © 2011 Kate Carruthers

6. 21/11/2011 © 2011 Kate Carruthers 6

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8. communication technology is shifting FAST
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9. In 2008 active mobile phone
subscribers outnumbered people in
Australia
Source: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html
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10. 2011: more
people want
connected
interactive
devices
21/11/2011 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/ 10

11. Generation App: 62% of Mobile Users
25-34 own Smartphones
http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/
21/11/2011 © 2011 Kate Carruthers 11

12. the workplace is changing, as is society
21/11/2011 © 2011 Kate Carruthers 12

13. Collaborative
and social
business
models
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14. New models for
finding talent
21/11/2011 © 2011 Kate Carruthers 14

15. New business
models
http://uk.ning.com/
21/11/2011 © 2011 Kate Carruthers 15

16. The rise of
personal brands
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17. Reputation is now
established and
maintained online
Source: Did you know you’re naked? Your Online Reputation is showing
By Lori Gama
http://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/
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18. Surveillance
Source: http://lifehacker.com/5532404/what-sites-future-employers-are-checking-when-looking-at-you
21/11/2011 © 2011 Kate Carruthers Source: citytraces.julieshiels.com.au 18

19. Sousveillance
"inverse
surveillance"
21/11/2011 © 2011 Kate Carruthers Source: citytraces.julieshiels.com.au 19

20. Our challenge
• Master complexity
• Deal with shifting boundaries
• Remove friction
• Deliver value
• Build and maintain relationships
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21. Kate Carruthers
kate.carruthers@genea.com.au
@kcarruthers
@GeneaFertility
21/11/2011 © 2011 Kate Carruthers 21