Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of Carsonified

1. Ryan Carson
Founder of Carsonified

2. SOLD

3. SOLD

4. Marketing has changed.

5. Branding and control
Conversation +
empowerment

6. We’re all cynical+ disloyal
We’re cynical & disloyal

7. Honesty + Openness

8. The Basics
These are the bare freakin’ minimum.

9. Google Analytics
• Mess around till you understand the basics
• Measure your conversions religiously
• A/B test every page on your site.
Read bit.ly/ab-testing
• Use words like 'View prices & plans'
instead of 'Free trial'
• Visits should be increasing by 10% per month
• Spend at least two hours a week

19. Identify the sites your
customers visit
• Trade favors
• Setup an affiliate scheme
• Write content
• PR stunt to get coverage

20. Building Social Capital
The not-so-basics.

21. 3,500,000 monthly visits

30. Johnson & Johnson

33. Your 6-Step Master Plan

34. Identify your niche.

35. Figure out the one thing
they want to do or be.

36. Create a do-able plan.

37. Some ideas ...

38. Invoicing: Help them be
better businessmen

39. Bug Tracking: Help them
be better coders

40. E-commerce: Help them
be better salesmen

41. Who’s going to do it?

42. Start right now. Seriously.

43. Flickr Lovin
flickr.com/photos/nvaine
flickr.com/photos/kalleboo
flickr.com/photos/kierkier
flickr.com/photos/binkley27

44. Thanks!
ryan@carsonified.com
twitter.com/carsonified