iQ Content - FOWA Dublin 2009

1. Yet another web app? Or serious business? Morgan McKeagney, MD iQ Content

2. 1977: The world is dan le merde.

3. May 27, 1977: Sex Pistols release first single

4. Within months, punk is a global phenomenon

7. What was the equivalent web app moment?

8. Creativity, excitement, energy

9. But a word caution: does your app solve real problems? Deliver real value? The backlash has started…

10. 1979: A tale of two bands “Until the U2 phenomenon broke the Blades were considered to be the Irish band most likely to go global. This Dublin trio acquired a massive hometown reputation in the early 80s with their dynamic blend of punk, pop and soul but somehow failed to make the vital commercial breakthrough.” The “better one” didn’t make it….

11. The “worse one” did, and how.

12. 30 years & 140 million albums later…

13. Disclaimer: I don’t like U2

14. From hobby to serious business – a journey The Atrix, The Facets, Frankie Corpse & The Undertakers, etc. The Blades, The Undertones, The Virgin Prunes, Stiff Little Fingers . U2

15. U2 | Anatomy of success Attitude, product , competitiveness, ambition, work-ethic, record company, team & personalities , Paul McGuinness, money, talent, luck, evolution, marketing, value, music, drive, doing it for the punters , togetherness, in for the long haul, time, longevity, brass necks, commercial-savvy , ego, lack of ego, local to global , vision, brand, community, timing...

17. Time to get serious. 2009 – Ireland is dan le merde, again.