Richard Moross of Moo speaking at Future of Web Apps in London, February 2007.

1. Hello.

2. Print is dead.

3. We’re a new kind of
printing business.

4. Long live print.

5. How we turn virtual stuff on
the web into beautiful things
in the real world

6. Our story.

7. The challenges.

8. We wanted to build a
remarkable company.

9. Remarkable.
unusual; extraordinary; worth mentioning

10. People.
If you look in the usual places,
you’ll get the usual people.

11. Berhane.

12. Products.
The difference makes all the difference.

15. MiniCards:
1. Unusual size and shape
2. Every card different
3. Very high quality

16. Worth talking about?

17. 2,500
Product Comments in respective Flickr Groups
2,264
2,000
1,500
1,000
500
2
0
MOO MiniCards QOOP MyCards

18. Partnerships.
Keep in good company.

19. Before Flickr.

20. After Flickr.

21. Marketing.
Is a four letter word.

26. Operations.
From London, with Love.

29. 4.Post
2.Print
1.Code
3.Pack

30. Being technically
remarkable.
8 things we have learned.

31. 1. We run our business
on outboard brains.

32. 2. No beta, no gamma,
just permanently 1.0.

33. 3. Code (not too)
recklessly but watch
closely and fix fast.

34. 4. APIs are cool, but
dangerous.

35. 5. Don’t
internationali{sz}e.

36. 6. Do internationalize.

37. 7. Give more
by giving less.

38. 8. Our biggest problem:
how to sell a 2.01D
product.

44. So what does this mean
for you?

45. What have we learned?

54. Thanks!