Walks you through how the different Social Media channels can help a non-profit.

1. Social Media for
Non-Profits
Presented by Caryn Brown
Digital Media Butterfly
17 January 2013

2. Why worry about Social
Media?
O Raising money for non-profits through social media has
more than doubled in the last 5 years.
O 51% of wealthy donors prefer to give online.
O Blogger and LinkedIn both launched in 2003. We are now
10 years into the Social Web. It is clearly not a fad!
O Facebook, Twitter, and other social networks are where the
eyeballs are and socially shared content makes up 10% of
all web content.
O Facebook, Twitter, and YouTube are now integral parts of
our online communications and fundraising campaigns.
The era of winging it in social media is over!

3. What to Do First (or Now)
O Set Goals with Social Media
O Create a Plan and Content Strategy and Stick
to it!
O Track Growth
O Monitor what is being said regarding your
organization on-line

4. 9 Main Social Media Channels
O Facebook – www.facebook.com
O Twitter – www.twitter.com
O Blogging
O YouTube – www.youtube.com
O LinkedIn – www.linkedin.com
O Google+ -- www.google.com/+
O Instagram – www.instagram.com
O Pinterest – www.pinterest.com
O Foursquare – www.foursquare.com

5. Facebook
O Create a Community
O Recruit new volunteers from community created
O Engage with your Community
O Share news and pictures about your organization
O Create Events to encourage involvement
O Educate others about your organization
O Receive donations through causes app
“When a Facebook user posts about a cause, that
mention leads up to 68% of their contacts learning more
about the organization and up to 39% to actually donate
to it” – according to MDG Advertising

6. Twitter
O Share your updates with an unlimited audience
O Drive traffic to your website
O Share your enthusiasm about your cause, great content
you want others to know about, and news relevant to your
supporters
O Build real relationships by replying, retweeting, and joining
discussions
O Promote causes, campaigns, and events with hashtags
(#Campaign)
“Twitter mentions of Fundraising events can yield up to 10
times more in donations” – according to MDG Advertising

7. Blogging
O Share the story of your organization
O Give details regarding complex ideas
O Allow volunteers, Board Members, and
recipients to share their stories about your
organization

8. YouTube
O Allows you to share videos of your work in
action
O Users can subscribe to your YouTube
channel and get updates when you add
new videos
O Easily share YouTube videos through your
website and social media sites

9. LinkedIn
O Cultivate major/business donors
O Recruit influential board members
O Collaborate with peers and potential
supporters though groups

10. Google+
O Send specific messages to specific circles
O Use Hangouts for video conversations and
meetings
O Not as widely used as other platforms

11. Instagram
O Share camera phone pictures on Instagram
and automatically publish to Facebook and
Twitter
O Easily share pictures in real time of day to day
operations or special events
O Photos tend to increase the emotional
investment of donors and volunteers to your
organization

12. Pinterest
O Create boards for your organization’s specific
purposes
O Create an online fundraising catalog
O Currently the fastest growing Social Media
site

13. Questions for You

14. Have your viewed your Website
on a Tablet or SmartPhone?
O As of May 2012, 20% of web traffic in the US and
Canada occurs on a mobile device
O Ensure that your e-newsletter is mobile friendly
O Start collecting mobile phone numbers to prepare
to launch a group texting campaign
O Acquaint yourself with mobile wallets and
payments

15. Does your website’s homepage
have social media icons with links
to your social media pages?
O How do you inform your supporters of
your social media presence?

16. Does someone from your
Organization attend social media
training/webinars?
O What tools does your organization use
to stay up to date on Social Media?
O Mashable and other Social Media
blogs can keep you informed

17. How often do you donate in response
to print fundraising appeals that you
receive in the mail?
O 87% never or rarely based on a twitter
poll conducted by NonProfit Tech

18. Don’t Forget
O When on Social Media, listen to others in the
community, don’t just talk
O Send handwritten Thank You notes
O Say Please and Thank You
O Communicate with your donors in the way that
they prefer

19. Non-Profits Getting it Right on
Social Media
O #FundraisingFriday
O Red Cross
O Love146
O Polaris Project
O 10X10 Act
O MomsRising

20. Connect with Caryn Brown
O caryn@DigitalMediaButterfly.com
O www.DigitialMediaButterfly.com -- website
O www.HelpDeskGoddess.com -- blog
O www.facebook.com/DigitalMediaButterfly
O www.twitter.com/D_M_Butterfly
O www.pinterest.com/digtbutterfly
O www.linkedin.com/company/digital-media-
butterfly
O www.WacoSocialMedia.com -- monthly
breakfasts