The European E-commerce Landscape - Casaleggio Associati Forum
1. The European E-commerce Landscape Casaleggio Forum Howard Bell, Head of E-commerce Barclaycard April 13, 2010 Confidential
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3. Barclaycard – Who We Are Barclaycard: Industry Innovations 1966: 1st Credit Card 1967: 1st ATM Card 1974: 1st Cheque Guarantee Card 1977: 1st Company Card 1977: Founder Member of Visa International 1986: 1st Loyalty Scheme 1990: 1st dual issuer of Visa and MasterCard 1995: 1st Card company on the Internet 1998: 1st to allow bill payment over the internet 2005: Sky Card Partnership launched 2005: UBS co-brand launched with Visa & Amex 2006: Argos and Thomas Cook Partnerships launched 2007: 1st to launch contactless technology Casaleggio Forum, April 13, 2010
4. E-commerce in Italy: fast growth & opportunities for merchants across sectors Compared to UK, Italian shoppers tend to purchase less domestically and less cross-border % of shoppers purchasing online - domestic % of shoppers purchasing online – cross-border 20% 40% 60% 20% 40% UK IT FR LU DK In Italy e-commerce represents 6% of V/MC turnover, compared with 15% in UK and 23% in Germany Casaleggio Forum, April 13, 2010
5. E-commerce in Italy: fast growth & opportunities for merchants across sectors In Italy, Travel , call centres (MOTO) and telecoms represent largest Online spend categories – UK is more diversified Italy is the fastest growing e-com market in Europe but only represents 0.5% of GDP (vs 5% in the UK) B2C eCommerce Spend/ GDP 20% 40% 2% 5% 3% 1% 4% IT €7BN DE €35BN FR €20BN UK €90BN ES €8BN Casaleggio Forum, April 13, 2010