2. “
Pinterest lets you organize and share all
the beautiful things you find on the web.
“
People use pinboards to plan their
weddings, decorate their homes, and
organize their favorite recipes.
3. Pinterverse
20.5MM 1 in 4
85% female purchased an item they browsed*
25-54 years old Buy Browse
Home, Garden, & Pool/Spa
middle class 18%
45%
58% visit 1+ times/week Clothing & Apparel 39%
44%
Art, Art Supplies, & Hobbies 22%
42%
Flowers, Food, Drinks, & 10%
Gifts 39%
Health & Beauty 14%
37%
Jewelry, Handbags & 23%
Accessories 36%
Footwear 11%
18%
*Bizrate Insights Image Sharing 2012
5. 1. Is your brand Pinteresting? – consider target market, brand image,
product categories, available resources (time, images, etc.)
2. See what has been pinned from your site
pinterest.com/source/mywebsite.com
3. Decide who you are on Pinterest – think themes/stories, not products
4. Add the Pinterest “Follow” icon to your site, consider adding “Pin It”
icons to your product pages
5. Start by creating 3-6 pinboards incrementally over time
6. Share other’s content – re-pin to your boards to complete your story
7. Use quality images and keep the content fresh
8. Enjoy the referral traffic (more than Twitter and Facebook combined!)
6. Pinvana
Be Pinworthy Pinboards are the front-door
› Use high quality images (192 to 600px › Use a keyword-rich name
wide and up to 5000px tall) › Use a compelling cover image
› Use a filename with keywords (chrome-
cobra-wool-hoodie-black.jpg)
Make Sharing Easy: Pin-It Widget
› Select best image
› Pin from an original permalink source
› Add suggested comment
› If you upload an image, add a link to the
appropriate content Get Social
› Include analytics tracking in links as › Follow, like, comment, and re-pin
appropriate
› Integrate with Facebook
› Add a keyword-rich description, limit to
about 200 characters Follow the Rules
› Add price if appropriate › Image rights to use
› Also pin videos › No promotions or spamming followers