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1. Novel technologies are aiding marketers and sales people a
successfully. promotion automation programs now play a
helping this process. Even though the flexibility of each pro
largest part have the facility to walk a prospect through a nu
and branded contacts to in time convert the prospect into a p
provide an example of what an automation product is capabl
simple campaign that can be used by real estate pro

2. 1) Lead capture - A lead lands on a landing page and fill

3. 2) When a prospect fills out the form, they are immediately
report that I promised on the landing page. Different geo-tar
systems such as AdSense can be used.

4. 3) Regardless of whether or not the real estate agent has ca
yet, the promotion automation system sends out a persona
email that looks like it was from the agent. Included in the e
contact information so the prospect can call, or if they reply
sent directly into the real estate agent's regular email accou
email is often a link to an automated ten slide presentation
estate professional. For Real Estate Agents, this would be th
presentation.

5. 4) The next communication is an email that follows up to as
they have any questions about the video or presentation. Th
ask the prospect's communication preferenc

6. 6) Depending on their preferences, text messages may be se
to keep them updated.

7. 5) As part of the product, an automated notification may go t
them to physically call the prospect.

8. 7) A week later, and postcard is sent out detailing a property
sold by you in the area. This helps to show the prospect tha
market presence in their neighborhood.

9. 8) A few weeks later, an email newsletter is emailed to the
again, when the email is sent, promotion automation syst
action to notify you to call the prospect and follo

10. Marketing automation systems are fantastic tools to syste
prospect down the path to becoming a clien

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