Gibson Guitars In Japan Super Final

The Team Chris Brown, Retail Specialist THUNDERBIRD Cassey Ho, Marketing Director WHARTON Nadia Medina, VP of Marketing MARSHALL SCHOOL OF BUSINESS Manny Sanchez Resident Intern WHITTIER COLLEGE Kimberly Fattorini Research Analyst UCLA

Now presenting… ,[object Object],[object Object],[object Object],[object Object]

Celebrity Guest Tak Matsumoto (Phil Sun)

Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CASSEY

Who is ? ,[object Object],KIMBERLY

Gibson’s Product Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MANNY

Japan Quick Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CASSEY

Socio-demographics NADIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Socio-demographics cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NADIA

Current & Potential Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KIMBERLY

Current & Potential Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KIMBERLY

Market Leaders TAK (PHIL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],CHRIS ,[object Object],[object Object]

Pricing Strategy cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHRIS

The Gibson Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NADIA

The Retail Store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NADIA

Playing a “story” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TAK (PHIL)

Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KIMBERLY

Multimedia Lifestyle Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHRIS

Promotional Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CASSEY

Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MANNY

Estimate of the Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MANNY & TAK (PHIL)

Why we should proceed? ,[object Object],[object Object],[object Object],[object Object],CASSEY

Works Cited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gibson Guitars In Japan Super Final

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Gibson Guitars In Japan Super Final