Draft Presentation

1. Strategic Business
Proposal
Cassandra Thompson Darius Williams Howard Orlandi
http://www.blogsaays.com/top-5-media-apps-android-lover/

2. Company Overview

3. To play only music you'll
love.
h"p://www.donnybrookparish.ie/news3a3events/1653join3the3choir3and3live3longer.html>

4. External Analysis

5. “Apple's(iTunes(Radio(
is(well(on(its(way(to(
becoming(the(second(
largest(music(
streaming(service,(
but(s<ll(trails(Pandora(
Media(by(a(wide(
margin.”((
h"p://www.fool.com/inves2ng/general/2014/03/12/itunes=radio=is=
pandoras=biggest=threat=but=its=no.aspxA

6. Strategic!Business Units

7. http://www.cnbc.com/id/100505673

8. CHALLENGES & SOLUTIONS

9. PANDORA VS. ASCAP

10. RECORD&
LABELS&
ASCAP% PUBLISHERS*
http://www.pandora.com

11. STRATEGY FORMULATION

12. ANDROID'
COMCAST'
APPLE%
MICROSOFT)
Operations
http://www.pandora.com

13. Sales & Marketing
SPORTS&
ELECTRONICS*
FASHION(
HOME%
AUTO%

14. Legal & Ethical!
!
Let’s&make&a…& deal!
Pandora' Publishers* Labels'

15. FINANCIAL DATA ANALYSIS

16. PHASE ONE
COST
New$Licensing$
Agreements$
Streaming$Cost$
Storage$&$Hos5ng$
$800.000

17. 40%$
30%$
18%$
12%$
Revenue Vs. Cost
Comparison
Direct$Adver2sing$
Subscrip2on$
Service$
Digital$Downloads$
Royalty$Costs$

18. $637.69
$829.00CURRENT'
TOTAL'
ASSETS'
POST%
PROPOSAL%
TOTAL%
ASSETS%
MILLION
Pandora Media Total Assets

19. STRATEGY IMPLEMENTATION

20. Year%1%
Year%2%
Year%3%

21. STRATEGY EVALUATION

22. Consumer
Feedback
Market
Evaluation
Analytics

23. CONCLUSION

24. PANDORA
BOX
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