This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. In these pages we will discuss: 1. Mobile Terminology 2. The Basics of How to Think About Mobile Marketing 3. Mobile Statistics 4. Mobile Marketing Options Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand. ABOUT THE AUTHOR Jim Nichols is a Partner, Strategist at Catalyst SF. Catalyst SF is the World’s first marketing Capital Firm, providing extraordinary value to clients principally through developing strategies and programs in emerging digital media. Catalyst specializes in Mobile, Social Media, Video, Gaming, and Modular Content like Widgets. Jim’s experience spans over 20 years in advertising, market research, and brand management. Some of the brands he has helped propel include ABC, 800 Flowers, Betty Crocker, Brach’s, Cap’n Crunch, CBS, Chandon, Chase, Clorox, FreeWheel, Go Fish, Hidden Valley, Hyundai, Jumpstart Automotive, KC Masterpiece, Kodak, Lagardare, Liquid PlumR, Macy’s, Oracle, Perfect Match, Pfizer, Register, Showtime, SKYY, Soapnet, Sportgenic, Virtual Makeover, Wachovia, and ZVue. Jim holds an MBA from the University of Chicago and a BA from the University of Pennsylvania. Jim publishes a daily blog called “Oldest Living Digital Marketer Tells All” ( http://oldestliving.blogspot.com ) You can reach him at Jim@catalystsf.com.

1. Catalyst Reports:
Fundamentals of Mobile and Mobile Marketing
Jim Nichols
Partner, Strategist
Catalyst SF
April, 2008