Sw 9 questions_catansay

SEATWORK: 9 QUESTIONS Cat Ansay December 30, 2011 Marketing Management, Kotler 14 th ed Marketing Management Prof. Remigio Joseph De Ungria www.catansay.blogspot.com

TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan

1. Which of the 4 P ’s does “Features” or having certain characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. A marketing mix “P” that describes sales promotion, advertising and sales force. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improved Question

“ PRODUCT” refers to everything related to improving or differentiating the product. ,[object Object]

1. A marketing mix “P” that describes sales promotion, advertising and sales force. ,[object Object],[object Object],[object Object],[object Object],[object Object],Correct Answer

Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improved Question

2. Corporate Culture ,[object Object],Corporate Culture

2. Corporate Culture ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Correct Answer

TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com

1. A _________ relies on internal company records, marketing intelligence activities and marketing research. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

3. This consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com Improved Question

What is Marketing Information System (MIS)? ,[object Object],www.danielberroya.blogspot.com

The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. www.danielberroya.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. This consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com Correct Answer

TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011

4. The following are research approach except: ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. A group of researchers collecting data by means of distributing questionnaires to get their respondents ’ preferences and behaviors uses what kind of research approach? ,[object Object],[object Object],[object Object],[object Object],[object Object],Improved Question

Research Approaches ,[object Object],[object Object]

Research Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. A group of researchers collecting data by means of distributing questionnaires to get their respondents ’ preferences and behaviors uses what kind of research approach? ,[object Object],[object Object],[object Object],[object Object],[object Object],Correct Answer

5. The following are contact methods except: ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. It is a kind of interview wherein the interviewer and the interviewee have a face-to-face contact or interaction. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improved Question

Contact Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interview ,[object Object],[object Object]

5. It is a kind of interview wherein the interviewer and the interviewee have a face-to-face contact or interaction. ,[object Object],[object Object],[object Object],[object Object],[object Object],Correct Answer

TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com

6. Before a man seeks security of property or of morality, he needs to satisfy his need for food, shelter and water first. This is an example of what theory? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com

6. This theory proposes that people are motivated by multiple needs and that these needs exist in a hierarchical order. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com Improved Question

Motivation 23 http://jemcaraig.blogspot.com MASLOW ’ S HIERARCHY OF NEEDS Behavior is driven by lowest, unmet need HERBERG ’ S TWO-FACTOR THEORY Behavior is guided by motivating and hygiene factors FREUD ’ S THEORY Behavior is guided by subconscious motivations

Maslow ’ s Theory 24 Maslow ’ s Hierarchy of Needs Behavior is driven by lowest, unmet need http://jemcaraig.blogspot.com

6. This theory proposes that people are motivated by multiple needs and that these needs exist in a hierarchical order. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com Correct Answer

Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed

3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. These are the people who influence the buying decision, often by helping define specifications and providing information for evaluating alternatives. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improved Question

3. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers

3. The Buying Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. These are the people who influence the buying decision, often by helping define specifications and providing information for evaluating alternatives. ,[object Object],[object Object],[object Object],[object Object],[object Object],Correct Answer

TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.com Colorful Me

8. To what particular segment does this question relate to, “What geographical area should we serve?” ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com

8. The business market segment that describes the industry, company size and location. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com Improved Question

Segmenting for Business Markets Demographic Operating Variable Purchasing Approaches Situational Factors http://nailah08.blogspot.com Personal Characteristics

Segmenting for Business Markets Demographic http://nailah08.blogspot.com 1. Industry: Which industries should we serve? 2. Company size: What size companies should we serve? 3. Location -What geographical areas should we serve?

8. The business market segment that describes the industry, company size and location. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com Correct Answer

Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta

http://www.slideshare.net/rochedeluta 9. _______ determines the extent to which the value shown by the market performance of a brand is manifested in shareholder value. ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.slideshare.net/rochedeluta 9. Pertains to market dynamics, growth potential, risk profile and brand contribution. ,[object Object],[object Object],[object Object],[object Object],[object Object],Improved Question

http://www.slideshare.net/rochedeluta 9. The Brand Value Chain VALUE STAGES MULTIPLIERS Marketing Program Investment Brand Performance Customer Mind-Set Shareholder Value Program Multiplier Customer Multiplier Market Multiplier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.slideshare.net/rochedeluta Program Multiplier – determines the marketing program ability to affect the customer mind-set and is a function of the quality of the program investment. Customer Multiplier – determines the extent to which value created in the minds of customers affects market performance. Market Multiplier – determines the extent to which the value shown by the market performance of a brand is manifested in shareholder value. 9. The Brand Value Chain

http://www.slideshare.net/rochedeluta 9. Pertains to market dynamics, growth potential, risk profile and brand contribution. ,[object Object],[object Object],[object Object],[object Object],[object Object],Correct Answer

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