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MARKETING STRATEGY
                       10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING




 BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING

  Multilingual Marketing                                    Catherine Gason
  Strategy & Virtual Assistance                      www.catherinegason.com
MARKETING STRATEGY

                           10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


1.    The AMA’s Marketing definition
2.    The Balance of Perceived Value
3.    The AMA’s Marketing Strategy definition
4.    Segmentation, Targeting, Positioning
5.    Branding
6.    Marketing-Mix
7.    Product
8.    Price
9.    Place
10.   Promotion

      Multilingual Marketing                                    Catherine Gason
      Strategy & Virtual Assistance                      www.catherinegason.com
10
MARKETING-MIX - PROMOTION

                       10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING




                         Product        Price



                                  Target
                                  Market



                         Promotion         Place


  Multilingual Marketing                                    Catherine Gason
  Strategy & Virtual Assistance                      www.catherinegason.com
10
MARKETING-MIX - PROMOTION

                           10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


► Traditional                                 ► Recently developed
  ●   Personal Selling                          techniques
  ●   Sales Promotion                             ● Unconventional
  ●   Direct Mail                                   techniques: guerrilla
                                                    marketing, viral
  ●   Trade Fairs
                                                    marketing, buzz
  ●   Sponsorship
                                                  ● Web marketing: Web 1.0
  ●   Advertising                                   and Web 2.0 (social
  ●   Publicity                                     networking)
  ●   Public Relations                 Hybrid Marke
                                                      ting:
                                      both tradition
                                                     al and
                                      recently deve
                                                    loped
                                          techniques
      Multilingual Marketing                                         Catherine Gason
      Strategy & Virtual Assistance                           www.catherinegason.com
10
MARKETING-MIX - NEW PROMOTION

                       10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


 ►Unconventional techniques
  ●Guerrilla Marketing     promotion th
                                        at can be
                          performed bo
  ●Viral Marketing                      th on and
                                 off line
 ►Web marketing
  ●Web 1.0
  ●Web 2.0 (Social Networking)


  Multilingual Marketing                                    Catherine Gason
  Strategy & Virtual Assistance                      www.catherinegason.com
10
UNCONVENTIONAL PROMOTION

                         10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


Guerrilla Marketing
“The objective of guerrilla marketing is to create a
  unique, engaging and thought-provoking concept
  to generate buzz, and consequently turn viral.”
                                   Jay Conrad Levinson
Viral Marketing
“A marketing phenomenon that facilitates and
  encourages people to pass along a marketing
  message. Nicknamed viral because the number of
  people exposed to a message mimicks the process
  of passing a virus or disease from one person to
  another.”                                        AMA
    Multilingual Marketing                                    Catherine Gason
    Strategy & Virtual Assistance                      www.catherinegason.com
10
MARKETING-MIX - WEB MARKETING

                       10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


 ►Web 1.0 brought the capability to access
  information (website) and purchase
  online (e-commerce site)
 ►Web 2.0 also so known as Social
  Networking pushes sharing and
  collaborating



  Multilingual Marketing                                    Catherine Gason
  Strategy & Virtual Assistance                      www.catherinegason.com
10
MARKETING-MIX - WEB 2.0

                         10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


“Web 2.0 is a term that refers to a second
  generation of Internet-based services. These
  usually include tools that let people
  collaborate and share information online,
  such as social networking sites, wikis,
  communication tools, and folksonomies.”
                                           AMA



    Multilingual Marketing                                    Catherine Gason
    Strategy & Virtual Assistance                      www.catherinegason.com
10
PROMOTION - SOCIAL NETWORKING

                         10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


Why is social networking effective for marketing?
► More and more people get their news and
  information from the internet
► Social netwoking allows you to meet the people you
  are interested in, to get them to know you, like you
  and trust you
► Social networking techniques are exponential
  and global                   The proc           ess of buildin
                                       relationships               g
                                                      (1) Know you
                                     (2) Like you a
                                                    nd (3) Trust y
                                      is more powe                  ou
    Multilingual Marketing                           rful and Catherine Gason
                                                              easier
    Strategy & Virtual Assistance                       www.catherinegason.com
MARKETING STRATEGY 
                        10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING


 To read the description of the presentation, please go to:
    http://www.catherinegason.com/2012/11/promotion/


               Thank you for your attention!
I hope you enjoyed “10 THINGS YOU NEED TO KNOW ABOUT
   STRATEGIC MARKETING”, split into ten weekly posts and
                        presentations.
    Feel free to contact me if you have any questions.
                           Catherine Gason
                Multilingual Marketing Strategist & VA
                    catherine@catherinegason.com
                       www.catherinegason.com

   Multilingual Marketing                                    Catherine Gason
   Strategy & Virtual Assistance                      www.catherinegason.com

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The 10th thing you need to know about Strategic Marketing: PROMOTION

  • 1. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING BASICS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 2. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING 1. The AMA’s Marketing definition 2. The Balance of Perceived Value 3. The AMA’s Marketing Strategy definition 4. Segmentation, Targeting, Positioning 5. Branding 6. Marketing-Mix 7. Product 8. Price 9. Place 10. Promotion Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 3. 10 MARKETING-MIX - PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Product Price Target Market Promotion Place Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 4. 10 MARKETING-MIX - PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ► Traditional ► Recently developed ● Personal Selling techniques ● Sales Promotion ● Unconventional ● Direct Mail techniques: guerrilla marketing, viral ● Trade Fairs marketing, buzz ● Sponsorship ● Web marketing: Web 1.0 ● Advertising and Web 2.0 (social ● Publicity networking) ● Public Relations Hybrid Marke ting: both tradition al and recently deve loped techniques Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 5. 10 MARKETING-MIX - NEW PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►Unconventional techniques ●Guerrilla Marketing promotion th at can be performed bo ●Viral Marketing th on and off line ►Web marketing ●Web 1.0 ●Web 2.0 (Social Networking) Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 6. 10 UNCONVENTIONAL PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Guerrilla Marketing “The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.” Jay Conrad Levinson Viral Marketing “A marketing phenomenon that facilitates and encourages people to pass along a marketing message. Nicknamed viral because the number of people exposed to a message mimicks the process of passing a virus or disease from one person to another.” AMA Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 7. 10 MARKETING-MIX - WEB MARKETING 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►Web 1.0 brought the capability to access information (website) and purchase online (e-commerce site) ►Web 2.0 also so known as Social Networking pushes sharing and collaborating Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 8. 10 MARKETING-MIX - WEB 2.0 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING “Web 2.0 is a term that refers to a second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies.” AMA Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  • 9. 10 PROMOTION - SOCIAL NETWORKING 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Why is social networking effective for marketing? ► More and more people get their news and information from the internet ► Social netwoking allows you to meet the people you are interested in, to get them to know you, like you and trust you ► Social networking techniques are exponential and global The proc ess of buildin relationships g (1) Know you (2) Like you a nd (3) Trust y is more powe ou Multilingual Marketing rful and Catherine Gason easier Strategy & Virtual Assistance www.catherinegason.com
  • 10. MARKETING STRATEGY  10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING To read the description of the presentation, please go to: http://www.catherinegason.com/2012/11/promotion/ Thank you for your attention! I hope you enjoyed “10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING”, split into ten weekly posts and presentations. Feel free to contact me if you have any questions. Catherine Gason Multilingual Marketing Strategist & VA catherine@catherinegason.com www.catherinegason.com Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com