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How to Kick Ass on Amazon
Step One: Rank in Search So people can find your products
Add relevant keywords ,[object Object]
Where do they go?    Title    Standard Product ID (UPC, EAN, GTIN)    Brand/Designer    Manufacturer/Manufacturer Part Number    SearchTerms (Up to 250 characters) Product Feed  (XML)  and Amazon Seller Desktop    Standard Product ID (UPC, EAN, GTIN)    Product Name/Title    Brand/Designer    Manufacturer/Manufacturer Part Number (mfr-part-number)    SearchTerms1 - SearchTerms5 Text File Template     Product Name    Brand/Designer/Manufacturer    Search Terms    Event Keywords Note: The contents of the product description and featured bullets are not indexed in search. Add a Product Elements Used as Keywords Inventory Management Feature
Product Titles – perfect for keywords ,[object Object],[object Object]
[object Object],[object Object]
More Tips on Product Titles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sell More Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step Two: Improve Product Details So people will buy your products
Create Compelling Bullets ,[object Object]
Create Compelling Bullets, cont. ,[object Object],Vacuum 2 Consistent bullets example:
Create Compelling Bullets, cont. ,[object Object],[object Object],[object Object]
Step Three: Cross Selling So you can sell more products
Accessory Relationships ,[object Object],[object Object],[object Object],[object Object]
Accessory Relationships, cont. Example:
So You'd Like to… Guides ,[object Object],[object Object],[object Object],[object Object],[object Object]
So You'd Like to… Guides, cont. ,[object Object]
Listmania ,[object Object],[object Object]
Offer Promotions ,[object Object],[object Object]
Upload a seller logo ,[object Object],[object Object]
Go Forth and Prosper on Amazon! ,[object Object],[object Object],[object Object]

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How to Kick A$$ on Amazon.com

  • 1. How to Kick Ass on Amazon
  • 2. Step One: Rank in Search So people can find your products
  • 3.
  • 4. Where do they go?  Title  Standard Product ID (UPC, EAN, GTIN)  Brand/Designer  Manufacturer/Manufacturer Part Number  SearchTerms (Up to 250 characters) Product Feed  (XML)  and Amazon Seller Desktop  Standard Product ID (UPC, EAN, GTIN)  Product Name/Title  Brand/Designer  Manufacturer/Manufacturer Part Number (mfr-part-number)  SearchTerms1 - SearchTerms5 Text File Template   Product Name  Brand/Designer/Manufacturer  Search Terms  Event Keywords Note: The contents of the product description and featured bullets are not indexed in search. Add a Product Elements Used as Keywords Inventory Management Feature
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Step Two: Improve Product Details So people will buy your products
  • 10.
  • 11.
  • 12.
  • 13. Step Three: Cross Selling So you can sell more products
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.