This presentation showcases sample writing by Cathy Ann Sauer. It includes collateral, print, direct mail, blogs, press releases, and script. To see more, contact her direct or visit her blog at www.cathyannsauerinc.com.

1. cathyannsauer. . . writingportfolio collateral print direct mail online | press releases | script

2. collateral . . . client Walt Disney World Swan and Dolphin project Revise existing Travel Agent Fact sheet to reflect new branded look and redesign of hotels. Four page brochure used as a mailer and for trade shows. role Copywriter /project manager (cover headline provided by agency) sample Cover opposite, portion of inside pages in next slides.

5. collateral. . . client Westin Chicago River North project Create new media kit to complement the kit I wrote/produced for their sister property, the Sheraton Chicago . role Copywriter /project manager sample Portion of the 12 page guide.

8. collateral. . . client Sheraton Chicago Hotel & Towers project Create new media kit following completion of multi-million dollar renovation. role Copywriter /project manager sample Opening intro page

11. collateral . . . client Carol Rasheed project Create new brochure for Spa creator and celebrity makeup artist Carol Rasheed. Purpose - to introduce her new brand. Challenge - incorporate all her talents in one succinct piece. role Copywriter sample Excerpts from the 13 page brochure.

14. collateral . . . client CGI project Organize complicated benefit plan into an easy to read handbook, PASSPORT Contributor Guide, for employees. role Copywriter sample Next 2 slides are from the 10 page brochure.

17. print . . . client Nina Raynor project Create weekly ads with variety of “thought” comments. Original newspaper ad campaign. role Copywriter /project manager

18. print . . . client Nina Raynor project Create new full page image ad to go with store renovation. Current campaign for spring 2011. role Copywriter /project manager

19. print . . . client The Westin Resort St. John project Create a leisure ad for newly opened resort. Ad needed to complement Westin branding at the time. role Copywriter/project manager

20. print . . . client Walt Disney World Swan and Dolphin project Create new spec meeting ad showcasing the redesign/renovation of the hotel interiors. role Copywriter/project manager

21. direct mail . . . client 3PV project Develop direct mail to introduce new product, AssureSign, to upcoming trade show attendees. role Copywriter/project manager sample Image at right is front of postcard; next slide is the back.

22. back of postcard

23. online . . . client Sheraton Chicago Hotel & Towers Westin Chicago River North project Create a first quarter email blast with bonus offer for meeting planners. role Copywriter/project manager

26. online . . . project Invited to guest post on Hotel Marketing Strategies blog. Topic was case study of how one hotel initiated a social media program. role Researcher/writer sample Excerpts here and on next slide from comprehensive document. PDF can be downloaded at www.hotelmarketingstrategies.com

27. What It Takes To Start A Social Media Program, And Why You Need To Do It Now If Social Media 2010 did one thing, it threw a bucket of ice water on anyone still in denial about how the new media is changing the way companies do business. The utilization of social media channels for B2C and B2B is on fire. In June of 2010, over 6,000 executives were part of a study by SmartBrief, Inc. to determine social media usage by businesses. The results provide statistics regarding why and how companies are adopting and integrating social media into their mix. Here are a few key points: 66.5% of companies surveyed adopted social media in the past 18 months It takes time for companies to incorporate social media effectively Brand building is currently the primary purpose for business social media usage Lack of management support and confidentiality concerns top the list of obstacles to social media adoption Companies are focusing on the “big five” platforms: YouTube, LinkedIn, Blogs, Twitter, Facebook Social media entrepreneur, Peter Shankman, states that it doesn’t matter if customers have a BlackBerry, iPhone, iPad, TV, or computer, they are going to go where they can get information quickly. “It’s about how people interact with information they can get from you, when they need it. Can they find what they need, when they want it, wherever they are. For the hospitality industry, hotels, it’s never been more important.” When it comes to the hospitality industry, nothing is bigger than TripAdvisor. With over 40 million reviews posted, hoteliers obsess over rankings and reviews. Despite the recent spotlight on TripAdvisor with regard to whether they can be held libel for customer comments and speculation that reviewers are offered incentives by hotels, in the hotel world, TripAdvisor is the poster child of social media. Its existence sums up why hotels are scared of social media and why they cannot ignore it. "We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.” April Robb, TripAdvisor ** The Only Fear We Have To Fear… Now is the time to sweep uncertainty and fear out the door and get with the social media program. That’s because today’s business climate demands you take hold of every opportunity or risk getting lost in the stampede. Social media offers these opportunities, in spades. “Your audience is going to go to the place where it is easiest to get information. If they can get it from Hotel A quicker than Hotel B, they are going to use Hotel A every time. If you’re Hotel B, you’re out of luck.” Peter Shankman Keep in mind, the days of the wild, wild west, when you might just jump in and test it, are over. Being online and engaged is more sophisticated than before. Just as with any company endeavor, you need to have clear goals and objectives, determine how you will approach it, manage it, measure it. The fears businesses struggle with as they consider the social media world are understandable. Fear of negativity. Fear of time assets. Fear of dollars spent. Fear of control. The reality is, if you do not have a social media program for your hotel, here’s the one and only fear you should have – everyone else is there, and you aren’t.

28. online . . . project Create a blog for my company to serve as web presence, showcase my writing, and help others discover marketing ideas/trends. role Creator/writer/administrator sample Excerpts here and on next slide represent just a couple of blog posts. For a full review, go to www.cathyannsauerinc.com

30. press releases . . . client TJM Communications project Write a news release with effective use of SEO and Twitter capabilities. Purpose - to showcase how hotel client related to travel trend report. role Writer sample First page (sans contact info) of 2 page release. FOR IMMEDIATE RELEASE Family Travel Is What It Is All About At The Walt Disney World Swan And Dolphin Hotel Tweetable: Family vacations at the WDW SwanDolphin bring :) to faces. See why family travel is priority 1 at this WDW resort hotel. http://ow.ly/2Z5HE Summary: Family travel is on everyone’s mind these days and a recent study* shows 44% of leisure travelers last year took at least one family vacation. The staff at the Walt Disney World Swan and Dolphin Hotel understands the importance of family travel and go out of their way to make sure guests enjoy the Orlando vacation of a lifetime. This Epcot Resort hotel has extensive recreation, dining, and accommodation options, so it’s no wonder family guests enjoy selecting the Walt Disney World Swan and Dolphin Hotel for a family vacation to the Orlando resort area and Walt Disney World. LAKE BUENA VISTA, Fla. – November 2010 – Families continue to carve out time for at least one family vacation per year, especially to celebrate a life event such as an anniversary or birthday. It is the reason promotions such as the 2010 What Will You Celebrate? at Disneyand their new 2011 Let the Memories Begin campaigns are so popular. The phenomenon known as celebration vacationsaccounted for up to 69% of leisure travel last year according to those surveyed in a recent study*. The study also showed Orlando as one of four top vacation destinations desired by families. The report indicated 59% of respondents named Orlando as the place they preferred for a family vacation. These facts are not lost on the Walt Disney World Swan and DolphinHotel. This family-friendly resort has acres of fun and endless activities specially geared for family travel, all right in the center of the Walt Disney World Resort.

31. press releases . . . Fresh, Inviting French Quarter Style Comes To Life At Royale Parc Suites Kissimmee, Florida, . . . The most successful property of Choice Hotels International in Central Florida, the Quality Suites Maingate East, is enjoying more than just a fresh coat of paint. After months of research and exchange of ideas, the plan to redesign the hotel with extensive upgrades which include everything from dramatic physical refurbishments down to soothing new bath amenities, and even a name change, is well underway and slated for completion later this fall. Royale Parc Suites is the name that both the owners and management feel accurately conveys the “New Orleans French Quarter” style for the 224 guest suites and surroundings. They sought to go beyond the fun and festivity of the legendary city, leaning more toward capturing the essence of classic New Orleans - the texture of its architecture, the colors of the garden courtyards, the buzz from the sidewalk cafes, the grid of filigreed wrought iron – all signature characteristics woven throughout the historic city. To that end, Gary Williams, President & CEO, Coakley Williams Hotel Management Company and Michael Nerlinger, Senior Vice President, turned to award winning architect and designer, Deborah Lelko of Architecture + Design Associates, Inc. All agreed the “townhouse” look of the hotel provided an ideal stepping off point for achieving a New Orleans caché. “The hotel already had elements of French architecture, so the New Orleans theme works perfectly,” said Lelko. “One of the key elements that tie the design together is the use of wrought iron, so reminiscent of the ladders and balconies of the French Quarter. Another is the landscaping. It is critical in creating the lush New Orleans ambiance. Building further on the theme, we also incorporated the use of French empire furniture and an entire soft new color palette.” Step Into The “Vieux Carré” “Our goal for the new look is to portray all the nostalgia and charm of an upscale suite hotel in the French Quarter or Garden District of New Orleans,” said Duane Winjum CHA, the hotel’s General Manager. “Guests come to Central Florida for the entertainment value, and we want to provide that, but in a very polished and sophisticated manner. This theme is exactly the setting we desired.” (more) client Royale Parc Suites project Write a set of news releases for general purpose press kit. Purpose - introduce newly remodeled hotel. role Writer sample First page (sans contact info) of 2 page release. Just one item from package of press materials.

32. script . . . Script for Westin Rio Mar Beach Shuttle Video: FINAL SECTION I OPENING VISUAL OF TWIGHTLIGHT OCEAN… CUT TO SHOT OF REINHARD WERTHNER WALKING INTO SHOT AND… REINHARD WERTHNER: ¡Bienvenidos! AND WELCOME TO PUERTO RICO. MY NAME IS REINHARD WERTHNER, VICE PRESIDENT AND MANAGING DIRECTOR OF THE WESTIN RIO MAR BEACH RESORT, COUNTRY CLUB & OCEAN VILLAS. I HOPE THAT YOUR JOURNEY HERE WAS A PLEASANT ONE, FULL OF THE ANTICIPATION OF ARRIVING ON THIS FASCINATING ISLAND. DURING THE RIDE TO THE RESORT, WE ARE SHOWCASING JUST A sampling OF WHAT TO EXPECT DURING YOUR VISIT TO THIS HISTORIC ISLAND AND OUR FANTASTIC RESORT. SO SIT BACK, RELAX, AND ENJOY THE RIDE. WE LOOK FORWARD TO SEEING YOU SOON! FOOTAGE OF UPDATED LEISURE SALES VIDEO HERE) SECTION II (PETRA VOICE OVER): NOW THAT YOU HAVE A TASTE OF THE MAGINIFICENT WESTIN RIO MAR BEACH RESORT, COUNTRY CLUB AND OCEAN VILLAS, WE’LL TAKE A QUICK (PAUSE)… OKAY, WELL MAYBE NOT QUITE THAT QUICK… WE’LL TAKE A TOUR OF THE MANY SIGHTS AND SOUNDS YOU WILL ENJOY DURING YOUR STAY IN PARADISE. YOU’LL LEARN ABOUT THE MANY RESTAURANTS, LOUNGES, ENTERTAINMENT VENUES, TOURS, AND RECREATIONAL POSSIBILITIES THAT AWAIT YOU AT PUERTO RICO’S PREMIER DESTINATION RESORT. ... So, sit back AND ENJOY THE RIDE AS WE present to you the SPECTACULAR Westin Rio Mar Beach RESORT, COUNTRY CLUB AND OCEAN VILLAS! client Westin Rio Mar Beach Resort project Write a descriptive script about the resort, long enough to cover the 45 minute trip from San Juan airport. Purpose - to keep guest occupied during the ride. role Writer sample This slide and next are 3 pages from the 25 page document.

33. FOR YOUR CONVENIENCE, Continuous on-site shuttle service THROUGHOUT THE RESORT is provided ON A DAILY BASIS. Courteous drivers or Our vehicles transport you throughout the resort to our Country Club, Tennis Center, MAIN HOTEL and our newest style of accommodations, The Ocean Villas. These 58 one, two and three bedroom beachfront villas offer a sense of exclusivity with all the pleasures of OUR GRAND resort at your doorstep. WHILE VISITING THE WESTIN RIO MAR BEACH RESORT, COUNTRY CLUB & OCEAN VILLAS, YOU’LL WANT TO TAKE IN AS MANY OF THE RESORT’S 12 RESTAURANTS AND LOUNGES AS POSSIBLE. ALL OFFER EXCEPTIONAL SERVICE, AMBIANCE, AND OF COURSE, A VARIETY OF CUISINE CHOICES. FROM THE INTIMACY OF BOLEROS FOR A MARTINI BEFORE DINNER, (PAUSE) TO THE NORTHERN ITALIAN ROMANCE OF PALIO, THERE’S SOMETHING FOR EVERYONE AT THE WESTIN RIO MAR BEACH RESORT. PALIO FEATURES THE CLASSICAL CUISINE OF NORTHERN ITALY. THIS TRIPLE A, FOUR DIAMOND, AWARD-WINNING RESTURANT IS ONE OF OUR MOST POPULAR DINNER CHOICES, SO BE SURE TO MAKE A RESERVATION EARLY! THE GRILLE ROOM, HIGH ATOP THE RIO MAR COUNTRY CLUB is A HEARTY STEAKHOUSE OPEN FOR LUNCH AND DINNER. It offers creative cuisine WITH A CLUB AMBIANCE THAT IS CAUSALLY ELEGANT. YOU’LL ALSO DINE WITH BEAUTIFUL VIEWS OF THE resort’s two GOLF COURSES. FOR A TASTE OF ORIENTAL CUISINE AND SUSHI, Shimas is an energetic and entertaining Asian Bistro and sushi bar. SHIMAS features contemporary culinary creations from the Far East ALONG WITH DRAMATIC AND TASTEFUL PRESENTATIONS OF SUSHI. Shimas is located in the main HOTEL AND IS OPEN MOST EVENINGS FOR DINNER. Our newest restaurant, The Ocean Club, is located at the Recently opened Ocean Villas. (PAUSE) Fresh grilled seafood specialties and breathtaking beachfront views highlight our newest culinary treasure. Lunch is also served featuring grilled sandwiches, salads and more. JUST FOLLOW THE beachfront WALKWAY WEST, AND YOU’RE THERE! Or take the shuttle from the main lobby. Looking for a causal dinner with a southwest flair? Cactus Jacks, located at the Tennis center, serves up Tex-Mex cuisine in a fun and colorful atmosphere. FAJITAS, BURRITOS, NACHOS, AND THE “WORLD’S LARGEST MARGARITA,” A CACTUS JACKS’ SIGNATURE, ALL ADD UP TO A GOOD TIME. POOL AND FOOSEBALL TABLES, MULTIPLE TV SCREENS SHOWING SPORTING EVENTS MAKE CACTUS JACKS FUN FOR THE ENTIRE FAMILY.

34. calltextetweetfbin . . .me! cathy ann sauer orlando, florida 407.492.8719 o/c cathy@cathyannsauerinc.com @cathyannsauer facebook.com/cathyannsauerinc linkedin.com/in/cathyannsauer