1. Progressing with salesforce
Video

2. Agenda
• Nicola O’Gorman, RVP, salesforce.com - Introduction & A Journey with salesforce
• Karl Goggin, Sales Engineer, salesforce.com - Progressing with Salesforce.com
• Mark Dunn, Head of Corporate Sales, New Voice Media - The Case for CTI
• Q&A
• Drinks Reception

3. A Journey with salesforce
Groupon Continues to Build on the
Platform
Nicola O’Gorman
Regional Vice President
nogorman@salesforce.com

4. • Shopping website featuring daily deals
on top goods, services & cultural events
• Win-win for local shoppers & business
owners
• For shoppers, Groupon brings
unbeatable deals on top local
experiences
• For businesses, new way to market
themselves and drive new customers to
their establishments

5. Why Salesforce?
• Groupon has been using Salesforce since 2008.
• When we first started we needed a simple way to store our Leads and
Accounts.
• Every time we had a new process, we would build it on to Salesforce.
• Lead Gen => Sales Intelligence => Sales => Deal Qualification => Account
Management => Planning => Editorial

6. Leverage Force.com
automation to streamline
our business.
We have over 430
workflow rules.
Automate where you
can, when you can.
We need to move a lot of data.
How do you keep multiple systems
in sync when the schema can change?
We use APIs to limit integration access
for external partners we work with.
Our API is our ‘contract’ with other
development teams at Groupon.
They know what data
and data types should be returned.
How can management
keep track of the deals?
How do we make sure the
deals we put on our site
are good for our merchants
and our customers?
Each deal is approved by the
manager of the market.
Workflows REST APIsApprovals

7. “Everything about our deals lives in Salesforce. We use it to manage the entire business
process, from pre-sales to close.”
“Favorite Salesforce feature? Dashboards because they give us instant on-demand visibility—
from executives to managers to reps.”
“We love Salesforce for its ability to scale right alongside our company—and we’re growing
fast!”
“Groupon time is like dog years—lightning fast. So we need a system that moves with us.
That’s why we love Salesforce.”
“We’ve improved collaboration with Chatter.”
Chris Bland – Sr Developer, Groupon

8. Video

9. Progressing with salesforce
Karl Goggin
Sales Engineer
kgoggin@salesforce.com

10. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,
or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively
limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents
and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

11. Complete
Insight
Increase
Productivity
Grow Pipeline Improve Rep
Performance
Demonstration

12. Grow Pipeline
• Find new pipeline with Data.com
• Market right with Campaigns
• Team Selling
• Find insight from Similar Opportunities
Data.com Video

13. Increase Productivity
• Salesforce on the move
• Connect & collaborate with Chatter
• Work faster in the Service Cloud Console
• Automate processes
• Maintain focus with SLA Management
Mobile Video

14. Improve Rep Performance
1. Lighten the load with Portals
2. Ensure right steps taken with Flows
3. Assist selling with Sales Coach
4. Extend via the Appexchange

15. Complete Insight
1. Single data hub with our API
2. Analyse with Enterprise Analytics
3. Automate what you cannot see with Workflow &
Approvals
API Video