Film marketing campaigns utilize several elements to promote upcoming movies, including posters seen in cinemas and on billboards, trailers viewed online and on television, interviews and press appearances to generate media coverage, and test screenings and previews in movie theaters to create buzz through word of mouth. These different promotional components of a film marketing strategy are deployed across various media channels to build awareness and excitement for a new release among potential audiences.
2. Elements of a film marketing
campaign.
Posters Interviews/Press
junkets
Screenings/Previews
Teaser trailers/Full
trailers
3. Where we see the different parts of
the marketing campaign.
• Trailers - You would see these on the internet, on sites such as YouTube,
T.V and cinema’s.
• Posters - Can be generally seen in cinema’s, billboards and public
transport. However, this element is most usually used for blockbuster films
as it costs a lot more than some other elements.
• Interviews/Press junkets- Are most usually seen on T.V, magazines or the
internet and is a free marketing factor.
• Screenings/previews - Are always seen in cinema’s and is used to create
word of mouth.
