This document discusses using Facebook for personal selling and relationship building. It recommends connecting with past and potential customers, other representatives, and building team unity through Facebook. It provides tips for using Facebook like sharing photos from events, reconnecting with people briefly met, and motivating others to success. The document also discusses using Facebook profiles versus groups versus pages and provides rules for using a personal profile for business purposes like connecting with others but not spamming. It offers Silpada-specific techniques like finding reasons to take photos and connecting with hostesses. Suggested Facebook strategies include friending networks, posting photos, and hosting online games, discussions or contests. The document ends asking if the reader has any other questions.

1. Using Facebook for Personal
Selling & Relationship Building

2. O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M

3. Sites
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Search
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Social
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy

4. Silpada: Why Should I Care?
• Use Facebook to:
• Connect with past customers
• Connect with potential customers
• Build relationships with other representatives
• Build team unity and goals
• Share your love of the product
• Promote new jewelry
• Tell your story about why you are with Silpada
• Share photos of Silpada events
• Reconnect with people you met briefly
• Motivate others to success!

5. Facebook for Business

6. A Quest for Online Domination

7. Facebook for Business

8. Facebook for Business
Over 325 million
active users
globally

9. Facebook for Business
Over half of those
log-on
EVERYDAY

10. Facebook for Business
5 billion minutes
are spent on the
site everyday

11. Facebook for Business
10 million users
become “fans’ each
day

12. Facebook for Business
Approx. 316,000
women within 50
miles of Columbus,
Ohio

14. Facebook Demographics

15. Facebook Demographics

16. Profiles vs. Groups vs. Pages
Profiles Groups Pages
• For people • Groups, Clubs & Causes • Brands & Organizations
• The ultimate connecter: • Good for: • Members become fans
• Friends • Organizing • Options & applications
• Family conversations • More public
• Coworkers • Discussions about a • Multiple Administrators
• Colleagues specific topic • Future brand hub?
• Vast privacy settings • Very private

17. Facebook for Business

18. But why? I thought this was “for business”
• The ultimate connector, a personal side of networking
• Reserve connections for people you know fairly well, not your
entire Rolodex
• This will help you understand the basics prior to managing a
brand page
• Depending on your role, this might be better than a brand
“Page.” i.e. Customer service, sales

19. Your Personal Profile

20. When you log-in

21. Privacy Settings

22. Privacy Settings

23. Connect with others

24. Creating Lists

25. Adding friends from other profiles

26. Adding Applications

27. You can invite friends to events

28. You can invite friends to events

29. Visitors can become fans

30. Fans can write on your wall

31. Rules of using a “Profile” for business
• Connect, Connect, Connect!
• Create lists and utilize privacy settings to help separate
personal vs. professional
• Use applications to display your blog, LinkedIn Profile, Twitter
updates, etc.
• Find your balance of Personal & Professional. Treat this like
you would your desk at work
• Be interesting through status updates. Remember, this is not a
sales space!
• Secure a vanity URL at facebook.com/username

32. Invite fans to events

33. Be interesting & creative

34. Rules for a Facebook Marketing Strategy
• Share interesting content: Video, Photos, Coupons, Contests, Promotions
• Respond to any posts to your wall or other friend activity
• Don’t spam your fans!
• Promote your Facebook page in your personal profile, website, Twitter feed,
email, newsletter, etc.

35. Silpada-Specific Techniques
1. Find a reason to take photos.
2. Make your hostess your partner.
3. Share excitement, news and tips.
4. Connect with entrepreneurial women.
5. Make photo albums of parties.
6. “Tag” women in photos (preferably wearing that piece they loved!)
7. Connect with your hostess before, her friends afterwards.
8. Friend her friends – with a respectful, polite message.
9. Use the 2/3 rule – 2 of every 3 posts should not be marketing-specific.
10. Use Facebook to host events!

36. Suggested Facebook Strategies
Basic Ideas:
1. Friend your personal network
2. Create lists
3. Friend your professional network
4. Post lots of photos
5. Recruit new women

37. Suggested Facebook Strategies
New Ideas:
1. Virtual party and/or photo shoots
2. Online or In-person games or contests
3. Create a fan team
4. Host a discussion
5. Recruit new women

38. Current Social Media Activity

39. Current Social Media Activity

40. Questions?
Crystal Olig| colig@oxiem.com| 614.448.1812
Twitter.com/sparklegem
linkedin.com/in/crystalaolig
Facebook.com/crystal.olig