10. CASE STUDY
CONVERS 20th Floor, Heron Tower, London EC2N
S e c t o r : - F i n a n c e
S i z e : - 1 3 , 0 0 0 s q f t
Programme:- 10 weeks
Profile
Convers Sport Ini a ve (CSI) is a business specifically created
to maximize an immediate and significant opportunity. The
business will acquire strategic stakes in a number of exis ng
and newly established sports, media and entertainment (SME)
businesses, which have either unique sports entertainment
formats and/or valuable intellectual property capable of further
commercializa on.
CSI believes that there is a significant gap in the current global
sports and entertainment market to adapt and in some cases
transform exis ng mass market sports to create new and exci ng
formats that are sport based but entertainment driven to be much
more appealing to a wider viewing audience.
CSI has strategic shareholders who are specialists in their own
business area and as one group are uniquely placed to deliver
business strategy.
Our Solu on
Taking 13,000 square feet on the 20th floor of the Landmark
Heron Tower in Bishopsgate, we were challenged with crea ng
a an innova ve, contemporary space to house four different
businesses in one, mirroring the state of the art design language
of the building. We also had a to find a way to get a high
performance supercar into the recep on! We think the results
speak for themselves and so does the client!
