The document discusses the development of Cleveland Clinic's mobile website. It provides an overview of the project timeline and goals, which are to establish a mobile presence for Cleveland Clinic and implement required features on time and on budget. It outlines the vendor selection process and deliverables. It also describes the key features and functionality of the mobile site, including supported devices, location finding, physician searching, and communication tools. Site maps show the information architecture and navigation.

1. Cleveland Clinic
Mobile Website
Bi-Weekly Communication Meeting
Monday, October 26, 2009
Christopher J. Braat, PhD

2. Agenda
• Project Introduction
• Process
• Site Overview
• Question & Answers
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3. Mobile Site Introduction
• Timeline
12/29/08 – Internet Marketing Brainstorming Meeting; Prioritization
05/18/09 – Initial BRD Authored; RFP sent out to Vendors
06/15/09 – Additional Vendor Feedback Analyzed; Vendor Selected
06/25/09 – Off Site Kickoff Meeting
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4. Mobile Site Introduction (Cont’d)
• Scope - Develop, test and deploy a “foundational” mobile
Web presence for The Cleveland Clinic.
• Goals
1. Establish a Mobile platform and Web presence for The
Cleveland Clinic
2. Provide requirements-based features and functionality as
specified by the Internet Marketing technical and content
teams (per Requirements)
3. Implement on time, within budget and with zero defects
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5. Process
• Vendor Procurement – Who and Why ?
– Experience with Cleveland Clinic
– Continuum of Mobile Experience
– Service Offering
– Research and Recommendations
– Clarifying Sales with Request via Additional Feedback
– Technology Integration and Time to Market
– Cost Considerations
– Number of Supported Devices
– SMS (Short Message Service)
– Other Partners (Testing; Medical Terminology Dictionary)
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6. Process (Cont’d)
• End-to-End Solution Deliverables
– SOW
– Project Plan
– Personas
– Site Map
– Wire Frames
– Design Comps
– Business Requirements Document
– Site Development
– Testing, Implementation, Support
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7. Mobile Site Overview
• Features & Functionality
– Supported Devices: iPhone, Windows Mobile, Blackberry Curve
& Storm (Text Only)
– Device Sniffer
– Short Code: CLINIC (“254642”)
– Merriam Webster Medical Dictionary; Not Symptom Checker
– Locations & Directions
– Contact Us/Make an Appointment Integration
– Search/SEO
– Find a Doctor
– Donation Information
– Feedback Mechanism
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8. Mobile Site Overview – Site Map
PRIMARY
NAVIGATION Device Sniffer
1 4
Home Search Results 22 23
Request an
Appointment This content will be
Phone # Referral available in the
header of every
20
14 page of the website.
SEARCH
Find Locations Locations List
15 16
Location Detail Maps 17
Donation
Request Appt.
Information
12 18 19
Get News Contact Us
Find Doctors Dr. Search
5
13
Privacy This content will be
Dr. Bio Pages
available in the
footer of every page
Send to Mobile of the website.
5 5 6
Patients &
New Patients Visitors FAQs
Visitors
5 7
Referral Info FAQ Detail
Appointment
Reminders
8 10
Institutes & Full Department Test Result
Full Institutes List
Departments List Availability
9 11 Notifications
Institutes Detail Department Detail SMS Messaging
Send Directions Layer
24 24 All of these items will
News reside within key parts
Health Medical Medical Notifications of the website as
Information Dictionary Terminology communications and
25 reminder tools between
Send Page the Clinic and Patients
Results Page(s)
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9. Home Page
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10. Search Results
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11. Patients & Visitors
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12. Locations Listing
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13. News Detail
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14. Department Listing
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15. Department Detail
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16. Physician Search
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17. Physician Detail
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18. Contact Us
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19. Request An Appointment
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20. Donor Search
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21. Donor Search Results
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22. Thank you !
• Questions & Answers
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