Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.

1. Eileen Allen & Corey Brinkmann

2. Personas
Building Consensus Around Your Users

3. What Is A Persona?

4. Jeff Gothelf, author of Lean UX

5. Values of Persona
● Help us make decisions
● Remind us of the real people who will
use product, site, etc.

6. Applications of Personas
● Test Product
● Website
● Mobile app
● Content Strategy
● Business Plans /
Viability
● Branding
○ Identity
○ Messaging
○ Voice
● Marketing
Strategy

7. Sample Persona

8. Business Example

9. Neighborhood Bottle Shop
A soon to be craft beer shop in Cary, NC

10. Bottle Shop Business Goals
● Create a friendly environment to suit the area
● Sell craft beer for carry out and on tap at the
tasting bar
● Have real-time tap menu on website
● Sell local and rare beer nationwide
● Sell merchandise on website and in-store
● Host frequent beer events in-store

11. Group Session

12. Personas

19. Sluggy the mascot

25. Questions?

26. Announcements

28. Personas FTW!