Michael Braungart's presentation from CBS Responsibility Day 2009

1. Cradle to Cradle SM : Business Strategy for the 21 st Century Copenhagen Business School Prof. Dr. Michael Braungart Copenhagen, September 1st, 2009

2. Denmark Samsø & Anholt, C2C-Islands EU-project around water, energy and materials Danish Industry Industry Cluster investigating C2C Center for Samfundansvar Developing CSR tools for small and medium companies that includes C2C Engineering companies COWI & Rambøll promoting C2C Louisiana Museum of modern art is doing an exhibition on C2C architecture CRADLE TO CRADLE IN DENMARK

5. GUILT MANAGEMENT?

10. Something Awkward?

12. CRADLE TO GRAVE DESIGN PARADIGM

13. Throw Away…

15. EMISSIONS GREEN AND SUSTAINABLE CHEMISTRY?

16. OFF GASSING: CD-PLAYER

17. OFF GASSING: COMPUTER MOUSE

18. PVC – CRADLE TO GRAVE LIFE SPAN Dioxin Off-gas

19. THE PRODUCTION OF 1t OF COPPER CAUSES 600t OF WASTE

21. URBAN MINING: HIGH COPPER CONTENT IN URBAN GROUNDS

24. „ TOTAL BEAUTY“

25. Just to be correct…

26. CRADLE TO GRAVE DESIGN PARADIGM

27. ARE WE TOO MANY? “ No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore

28. ARE WE TOO MANY?

29. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS

30. Eco-Efficiency Rearranging the deck chairs on the Titanic

31. The world will not evolve pass its current state of crisis by using the same thinking that created the situation. - Albert Einstein

32. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY

33. ECO-EFFECTIVENESS CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT, OPTIMIZE

35. PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS , AIMING FOR THE HIGHEST QUALIT IES

36. Biological Metabolism Technical Metabolism

37. Biological Nutrient

38. CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS MULCH AND COMPOST RESOURCE GROWTH

39. Technical Nutrient

40. STEELCASE: TECHNICAL NUTRIENT 32 seconds

41. TRIUMPH: TECHNICAL NUTRIENT SALE AND USE PRODUCTION POLYMERIZATION FIBER PRODUCTION UP-CYCLE

42. A PROPOSAL FOR COPPER AND OTHER RARE METALS Exploration Mining Concentration Cu-production Manufacturing Use used products Dismantling Sorting MOVING BEYOND TODAY‘S RECYCLING

43. CRADLE TO CRADLE and PHILLIPS

44. HOUSES LIKE TREES CITIES LIKE FORESTS

45. BUILDINGS LIKE TREES WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH

47. AN EXAMPLE OF A CRADLE TO CRADLE SM Platform

48. BENEFICIAL ECOLOGICAL FOOTPRINT

49. International Congress and Exhibition for Innovation and Intelligent Design Join Us for the next Nutec, November 2010 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99 NUTEC - Gateway to Industrial Change

50. CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS

51. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]