What makes for an effective online presence? Keep in mind Keywords, Personas and Buying Cycle, then follow 10 tips for getting started with digital visibility. Presented at Coverings 2012 at Coverings Central on 4/18/12.

1. What Makes for an Effective
Online Presence
Christine B. Whittemore

2. Christine B. Whittemore
• Chief Simplifier, Simple Marketing Now, LLC
Social media & content marketing strategist
• Passionate about the retail experience, marketing to
women, blogs & online content, helping companies
get found online!

3. http://internetmarketingonlinecourse.org/how-to-make-a-website/, http://www.hubspot.com/lead-generation-quick-start-series/

4. Keywords
• Define you and your business
• Reflect how prospects and customers find you

5. Personas
• Not all customers are the same
– Contractors/installers
– DIYs
– Homeowners
• Each type has different questions, needs

6. Buying Cycle
• Not everyone comes to your website ready to
buy
– Learning
– Figuring out options
– Short list
– Purchased
– How to maintain product

7. Step 1: Google Yourself
• Company name
• Keyword

8. Step 2: Examine What You See
• Are you findable?

9. Step 3: Evaluate Your Website
• Home Page
– Calls to Action
• Headers/Footers
• Menus
• Capturing, nurturing leads

10. Step 5: Are you ‘Optimized’ for Search?
• Examine ‘meta data’
• 1 keyword per web page

11. Step 6: How is Your Content?
• Does it educate?
– Answer the questions prospects & customers
have?
• Is it written for people?
• Is it fresh?
• Does it tell your story?
• Is it remarkable?

12. Step 7: Explore the Competition
• Google them
• Check out their websites
• Are they socially active?
 {Think outside the traditional definitions of
‘competition’}

13. Step 8: How Social are You?
• Blog
• Twitter
• Facebook
• LinkedIn
• YouTube
• Pinterest

14. Step 9: Claim Your Places Pages

15. Step 10: Repeat Periodically
• Check Google
• Monitor your keywords
• Review your website
• Assess your social media presence

16. An Online Presence Thrives On
• An optimized website
• Filled with ‘remarkable’ content
– Keywords
– Personas
– Buying cycle
• With thoughtful Calls to Action
– Means for capturing lead information
• Ongoing nurturing to build relationships

17. To Learn More…
For links to articles and resources, click on http://simplemarketingnow.com/Coverings-2012/

18. Thank You For Attending!
Christine B. Whittemore
Chief Simplifier
Simple Marketing Now LLC
– http://SimpleMarketingNow.com
– cbwhittemore@SimpleMarketingNow.com
– Tel: 973-283-2424
• Content Talks Business Blog
– http://simplemarketingnow.com
/content-talks-business-blog/

19. Questions?