Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.

1. Practical Marketing for Small Businesses : Improving Your Digital Visibility Christine B. Whittemore

3. Christine B. Whittemore Chief Simplifier, Simple Marketing Now, LLC Social media & content marketing strategist Passionate about the retail experience & marketing to women , social media & content marketing , and helping companies make their marketing work harder !

5. The Old Ways Aren’t Working

13. (Are You Keeping an Eye on Mobile?)

14. What about You? Can you be found? 15

18. Which Digital Tools Do You Use? Results based on survey conducted in Jan 2011

20. Examine the First 3 Pages How many results relate to you?

27. How Are You Listening?

30. Digital Visibility Basics 31

31. No Website?

32. My QR Code Google Places

35. What is Social Media? Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 John Jantsch/Duct Tape Marketing

36. Digital Social Tools and Platforms Easy to use Mostly free Enable sharing Means to an end Facilitate conversation, build trust with people Using… Simple Marketing Now LLC – http://SimpleMarketingNow.com March 2011

37. Social Tools For Conversation

39. Listen First Simple Marketing Now LLC – http://SimpleMarketingNow.com March 2011

40. Social Media Matters:

43. LinkedIn: Professional Groups Answers Updates Your profile Company page Connect in time, Geographically, Exponentially …

45. Facebook: Casual/Social Regular updates Interaction Minimal selling: Focus on relationship building Facebook Fan boxes, Like buttons…

47. Twitter: Professional, Affinity-Based About building relationships, discovery, sharing links related to my areas of Interest: #RetailEXP #PracticalMktr

49. Blogs: Thought Leadership Regular Updates [2x/wk]: content related to my expertise

54. How To Do This When You’re BUSY? 55

65. Create a Simple Strategy Document Source: Ron Ploof, Strategy Made Simple In-store eNewsletter LinkedIn Twitter Facebook Fan Page Blog Web site Content Audience Objective Channel

74. Examples of Digital Visibility Building 75

75. Avente Tile

77. Don’s Carpet One

79. Floorcrafters