1. U.S unveils plan for
cars of the future
http://money.cnn.com/2014/02/03/
autos/vehicle-to-vehicle-
communication/index.html?
iid=SF_BN_LN
Caitlin Chuck Professor Klinkowstein

2. Caitlin Chuck Professor Klinkowstein

3. • New life- saving technology
• Reliable over human
reflexes
Caitlin Chuck Professor Klinkowstein
• Vehicle- to- Vehicle
communication

4. Cars communicate
directly with other cars on
the road preventing
accidents and maintaining
traffic flow
Caitlin Chuck Professor Klinkowstein

5. Ethnographic Research
Will this new vehicle-to-vehicle
technology make commuting
easier?
Caitlin Chuck Professor Klinkowstein

6. Observation 1
Observed students, who I do not
know, in commuter lounge
- Asked what their needs are as a
student who commutes to school?
Caitlin Chuck Professor Klinkowstein

7. Caitlin Chuck Professor Klinkowstein

8. What the Commuters Said
Difficulties of a commuter:
-Long breaks in between classes
-Being tired while driving
-Could do other things while
driving
Caitlin Chuck Professor Klinkowstein

9. Observation 2
Spoke to a friend to get the
“average” persons opinion
- How would the new technology
benefit you?
Caitlin Chuck Professor Klinkowstein

10. Caitlin Chuck Professor Klinkowstein
Benefits:
-Would make
traveling easier
-Convenience
-No distracted
drivers

11. Observation 3
Talked to a self proclaimed car
fanatic
- What do you think about the
new technology?
Caitlin Chuck Professor Klinkowstein

12. Caitlin Chuck Professor Klinkowstein

13. He Said
New technology is:
-New inventive technology
-Still a little skeptical
-Prototype shows future
possibilities
Caitlin Chuck Professor Klinkowstein

14. Ethnographic Research
Findings
• New technology makes
commuting easier
• Time can be used doing other
things
• Safer travels/ less accidents
• Cars do not have distractions
like people
Caitlin Chuck Professor Klinkowstein

15. Additional Research
Caitlin Chuck Professor Klinkowstein

16. Additional Research:
“Disruptions: How Driverless
Cars Could Reshape Cities”
By: Nick Bilton
Summary: Lists things people can
do while communing in driverless
cars, like working out; the car would
become an extension of the home.
Caitlin Chuck Professor Klinkowstein

17. Additional Research
“Data Shows Google’s Robot
Cars Are Smoother, Safer Drivers
Than You or I”
By: Tom Simonite
Summary: Technology provided by
driverless cars lead to fewer accidents, the
Google car cameras collect data from is
surroundings and can keep records of who
is responsible for an accident.
Caitlin Chuck Professor Klinkowstein

18. Additional Research:
“Driverless Cars Will Transform
The Consumer Relationship With
Businesses”
By: Anand Savani
Summary: Connecting the car to every
aspect of life, like running errands, the
car would remember that on the way
home you need to pick up dry cleaning,
something you might have forgotten.
Caitlin Chuck Professor Klinkowstein

19. Proposal for an
Innovative Business
Caitlin Chuck Professor Klinkowstein

20. Proposal for an
Innovative Business:
Use the interior of the
self driving cars as a
malleable extension
of the home.
Caitlin Chuck Professor Klinkowstein

21. Proposal for an
Innovative Business:
Personalization and
custom designs of self
driving cars will become
another industry.
Caitlin Chuck Professor Klinkowstein

22. Proposal for an
Innovative Business:
The space could be
used for things like
relaxation, a gym, or
personal office.
Caitlin Chuck Professor Klinkowstein

23. Tagline Study
Caitlin Chuck Professor Klinkowstein

24. Tagline Study
Existing Taglines
BMW: The ultimate driving
machine
Disneyland: The happiest place
on earth
L'Oreal- Because I’m worth it
Caitlin Chuck Professor Klinkowstein

25. Tagline Study
Image Research 1
Caitlin Chuck Professor Klinkowstein

26. Tagline Study
Image Research 2
Caitlin Chuck Professor Klinkowstein

27. Tagline Study
Image Research 3
Caitlin Chuck Professor Klinkowstein

28. Tagline Study
Image Research 4
Caitlin Chuck Professor Klinkowstein

29. Tagline Study
Image Research 5
Caitlin Chuck Professor Klinkowstein

30. Tagline Study
Image Research 6
Caitlin Chuck Professor Klinkowstein

31. Tagline Study
New Tagline
Extension of Home
Caitlin Chuck Professor Klinkowstein

32. Tagline Study
Manipulated Background Image
for Tagline
Caitlin Chuck Professor Klinkowstein

33. Tagline Study
Final Tagline Study
Caitlin Chuck Professor Klinkowstein

34. Workings and Output
-Cluttered Space
-Unused near- future driverless
car space
-Purpose of empty space
-Contents and arrangement
-Final new room in unused car
(driverless car)
Caitlin Chuck Professor Klinkowstein

35. Diagram Sketches
1
Caitlin Chuck Professor Klinkowstein

36. Diagram Sketches
2
Caitlin Chuck Professor Klinkowstein

37. Diagram Sketches
3
Caitlin Chuck Professor Klinkowstein

38. Final Diagram
Black/ White
Caitlin Chuck Professor Klinkowstein

39. Final Diagram
Color
Caitlin Chuck Professor Klinkowstein