The translators' and interpreters' communities on social media have been growing rapidly in the past few years. This session will provide an overview of the three most commonly used social networks (Facebook, Twitter, Linkedin) and offer tips on how they can be used for enhancing the linguists’ online presence. The main topics covered will be the basics of a good profile, what to share and where to find content, how to use social media for business, whom to follow, and, last but not least, the most common mistakes. There will be time for a short Q&A session at the end.

1. IC-7 Social Media For Translators
by Catherine Christaki
Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations

2. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

3. Definition of social media
Share on Twitter:
@LinguaGreca #ata54
Photo source: http://rebarinteractive.com/clinical-research-social-media/
IC-7 Social Media For Translators © Lingua Greca Translations
today’s most transparent, engaging
and interactive form of public relations

4. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

5. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://shakespearethisyear.blogspot.gr/2013/03/day-86-check-out-my-interview-with.html
IC-7 Social Media For Translators © Lingua Greca Translations

6. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

7. Share on Twitter:
@LinguaGreca #ata54
Photosource:http://www.glasbergen.com/cartoons-about-social-networking/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #1: Networking

8. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://thefantagezone.wordpress.com/2013/04/21/i-got-them-xd/party-time-gif/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #2: Socializing
Allowed guests:
Colleagues
& other
professionals!

9. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://www.workwithchristy.com/are-you-on-the-road-to-burn-out-important-and-helpful-tips/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #3: Help 24/7
Questions about
Language or translation
Business
Apps/Services
Or even
Directions
Restaurants
…?

10. Share on Twitter:
@LinguaGreca #ata54
Photosource:http://education.fcps.org/ums/HollyBoltz
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #4: Language skills

11. Share on Twitter:
@LinguaGreca #ata54
Photosource:http://doblelol.com/4/connecticut-funny.htm
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #5: Learning
No time for
offline learning?
Your social
media friends
are there to
help!

12. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #6: Follow events

13. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://www.lytebyte.com/2007/05/23/how-to-display-your-online-presence-in-web-pages-from-yahoo/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #7: Boost your online presence
Promote your
brand but
don’t overdo it.

14. Share on Twitter:
@LinguaGreca #ata54
Photosource:http://www.valuablecontent.co.uk/let-me-entertain-you/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #8: Marketing

15. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

16. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Twitter profile
Handle:
Company or
name
Photo:
Headshot,
professional

17. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Twitter profile
•Bio
•Links: website, blog
•Location
(important for
search)
•Header &
background photos

18. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Facebook fan page
•Name
•Admin & cover
photos
•Short About: what
you do, link and/or
phone

19. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Facebook fan page
•Full About:
descriptive
keyword-rich
•Vanity URL

20. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Photosource:http://simonemccallum.com/2013/07/01/9-changes-id-like-to-see-on-linkedin/

21. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Photosource:http://simonemccallum.com/2013/07/01/9-changes-id-like-to-see-on-linkedin/
•Vanity URL
•Photo
•Headline

22. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Contact info:
Email, phone, address
Website, blog, social media

23. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Summary is like
your cover letter
Conversational
style
Highlight your
achievements

24. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

25. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
What to share
Photosource:http://liahalsall.com/sharing-caring/

26. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
What to share
Photosource:
http://oscarmini.com/2013/05/social-media-how-small-businesses-can-leverage-this-trend-2.html
Blog posts
News
Questions & polls
Resources
Conversations

27. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
What to share about you
Photosource:
http://www.graphicdesignsources.com/2013/07/25-cool-examples-of-self-promotion.html
Blog posts
New website content
Events
(hosting/ attending)
Achievements

28. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Don’t share
Photosource:
http://images.sodahead.com/polls/001516877/4055371916_just_say_no_xlarge.gif
Game updates
Inappropriate photos
Personal info
Financial info
What you had for breakfast
Complaints about clients
Complaints about colleagues

29. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

30. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
My follow policy
Photosource:http://www.crunchyblogger.com/networking-with-twitter-and-linkedin/
We know each other
We talk the same language
Common Li group(s)
Client
Good content
Engagement

31. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
How to find people on Linkedin
‘People you may know’
Friends and
mutual connections
Former colleagues
My network map
Get your map at http://inmaps.linkedinlabs.com/

32. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
How to find people on Linkedin
Photosource:http://www.forbes.com/sites/danschawbel/2011/06/01/
linkedin-is-about-to-put-job-boards-and-resumes-out-of-business/
Groups, like:
American Translators Association
Localization Professional
Advanced Search
Industry: Translation, Localization
Title: Translator, Interpreter
Location
Keywords: English-Greek Subtitler

33. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:
http://devsbuild.it/resources/type/article/three-great-tools-building-twitter-connections
Professional contacts
Twitter suggestions
Twitter lists
Check out Erik Hansson’s
twitter.com/erik_hansson/lists
How to find people on Twitter

34. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:
http://joyofeducation.wordpress.com/2013/02/27/my-twitter-pln-7-or-8-hashtag-connections/
Common hashtags for linguists
#xl8 & #t9n for translation
#xl8or for translator
#L10n for localization
#1nt for interpreting
#language
#g11n for globalization
#i18n for internationalization
How to find people on Twitter

35. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:
http://websuccessteam.com/WSTblog/2012/09/branding-benefits-twitters-follow-friday/
How to find people on Twitter
Twitter apps
Social Bro
FollowerWonk
twiends
#FollowFriday or #ff

36. Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media?
• How I got started
• The numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations

37. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:http://essaalroc.files.wordpress.com/2012/11/unlike.jpeg
Don’t do on Facebook
•Too much text
•Asking for likes & shares
•Auto-publish from Twitter
•No engagement
•Too many/few posts

38. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:http://www.tuesdaytactics.com/coaching-tip-common-linkedin-mistakes/
Don’t do on Linkedin
•Incomplete profile
•Not Enough Connections
•No or few Groups

39. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:http://www.tuesdaytactics.com/coaching-tip-common-linkedin-mistakes/
Don’t do on Linkedin
•Non-customised URL
•Profile looks like a resume
•Generic invitations

40. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:
http://www.topleftdesign.com/blog/2011/09/20/5-mistakes-people-make-on-twitter/
Don’t do on Twitter
•Professional not personal
•Personal information
•No engagement
•Automatic DMs

41. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:
http://www.topleftdesign.com/blog/2011/09/20/5-mistakes-people-make-on-twitter/
Don’t do on Twitter
•RTing is not all about you
•Too few/many tweets
•Hashtag galore
•Tweets starting with @name
@name[text] > visible to users who
follow both you and @name VS.
-@name[text] > visible to all users

42. Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Photosource:
http://www.topleftdesign.com/blog/2011/09/20/5-mistakes-people-make-on-twitter/
Don’t do on Twitter
•Spread them out
•Protected tweets
•Too much self-promotion
When it comes to social media, the selfish shall be
punished but the generous shall be rewarded.

43. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://www.pardot.com/infographic/rock-social-media-30-minutes-day-infographic/
IC-7 Social Media For Translators © Lingua Greca Translations
Twitter schedule

44. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://www.pardot.com/infographic/rock-social-media-30-minutes-day-infographic/
IC-7 Social Media For Translators © Lingua Greca Translations
Facebook schedule

45. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://www.pardot.com/infographic/rock-social-media-30-minutes-day-infographic/
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin schedule

46. Share on Twitter:
@LinguaGreca #ata54
Photosource:
http://marketingyourvacationrental.com/social-media-schedule-rental-owners/
IC-7 Social Media For Translators © Lingua Greca Translations
SOCIALMEDIASCHEDULE

47. Share on Twitter:
@LinguaGreca #ata54
Photosource:http://tmd.com.sa/
IC-7 Social Media For Translators © Lingua Greca Translations
There are no sure
recipes for success.
It’s up to you to find
the way to make it
fun and rewarding
for your business.

48. Share on Twitter:
@LinguaGreca #ata54
Thank you for attending
Catherine Christaki
Site: www.linguagreca.com
Adventures in Freelance Translation
www.linguagreca.com/blog
@LinguaGreca
Lingua Greca Translations
Catherine Christaki
IC-7 Social Media For Translators © Lingua Greca Translations