1. We are a community-based online classifieds
initiative bringing safety, reliability, and
convenience to your neighborhood.

2. AGENDA
• The DropShop Team
• Problem
• Opportunity
• Industry & Market Analysis
• Service
• Comparative Advantage
• Value Proposition
• Marketing Strategy
• Financials
• Critical Risks

3. THE DROPSHOP TEAM
FINANCE & LOGISTICS COORDINATORS
Ann Chunharakchote
Victoria Ferrera
CONSUMER RELATIONS & OUTREACH
Claire Lefevre
TECHNICAL ADVISOR
Keira Tom
MARKETING COORDINATOR
Denise Amisial
Emma Raggio

4. PROBLEM
Video

5. PROBLEM

6. MESSY &
COMPLICATED!

7. WHAT WE OFFER
1. Online Classifieds
Sellers post items. Buyers
view & purchase items via
Paypal.
2. The Storefront
Sellers drop off purchased
items. Buyers pick up items.

9. CLEAN, EASY & SIMPLE!

10. 22%
30%
32%
49%
0%
10%
20%
30%
40%
50%
60%
2005 2006 2007 2009
Use of online classified ads sites double
05-09
% of online adults to use
classified ads websites
INDUSTRY ANALYSIS

11. INDUSTRY TRENDS
AGE
DEMOGRAPHIC
TRANSITION
FROM PRINT
TO ONLINE
ONLINE
PURCHASE
CONVENIENCE

12. MARKET ANALYSIS
Non-movers
29%
Relocaters
71%
20-34 year olds who relocate: 2010-
2011

13. CHANGES IN USAGE OF ONLINE CLASSIFIEDS,
2007-2010 BY GENERATION

14. MILLENIALS’ TRAITS
SAVVY
CONVENIENCE
LOVING
COMMUNITY
ORIENTED

15. COMPARATIVE ADVANTAGE
Craigslist Ebay Etsy Thrift
Shop
Amazon Local
CLSFDS
School
CLSFDS
(Tuftslife)
The
DropShop
Website ✓ ✓ ✓ ✓ ✓ ✓
Storefront ✓ ✓
Live CS ✓ ✓
B/S Safety ✓ ✓ ✓ ✓ ✓
Privacy ✓ ✓ ✓ ✓
Pickup/Deliv
ery
✓ ✓
Secure
Payment
✓ ✓ ✓ ✓
High Seller
Profit
✓ ✓ ✓
Easy & Free
Posting
✓ ✓

16. VALUE PROPOSITION
CONVENIENC
E
RELIABILITYSAFETY

17. MARKETING STRATEGY
24%
4%
18%
14%
5%
29%
6%
Advertisments on the MBTA
Post Cards
Kangaroo Suit
T-shirts
Bags
Campus Newspapers
Online Banner Ads
Guerilla Marketing
Expenses
12%
12%
3%
11%
8%
2%
14%
24%
7%
7%
Year 5 Marketing Mix
Direct Mail
Advertisments on the
MBTA
Post Cards
T-shirts
Bags
Campus Newspapers
Online Banner Ads
Youtube commercials
Guerilla Marketing
Expenses
Entrepreneur ads
online
Year 1 Marketing Mix

18. MARKETING STRATEGY
COLLEGE
STUDENTS &
YOUNG
PROFESSIONAL
S
•YouTube Commercials
•Online Banner Ads
•Campus Newspapers
•T-shirts/ Bag Giveaways
•MBTA Advertisements
•Post Card Take-aways
•Guerilla Marketing
•Mascot

19. MARKETING STRATEGY

20. MARKETING STRATEGY
ENTREPRENEU
RS
•MBTA Advertisements
•Online Banner Ads
•Direct Mail

21. MARKETING STRATEGY

22. FINANCIALS
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
Y1 Y2 Y3 Y4 Y5
Revenue
Total Expenses
Revenue and Expenses

23. FINANCIALS
0
10
20
30
40
50
60
Y1 Y2 Y3 Y4 Y5
Profit Margin (in %)
Profit Margin (in %)

24. POTENTIAL RISKS
CONTINGENCY PLAN
MARKET
RISKS
CONSUMER
AND
PRODUCT
RISKS
REPLICABILIT
Y
CREATIVE
MARKETING
INSURANCE
AND
DISCLAIMER
TRADEMARK

25. DISTRIBUTION OF FUNDS