You know social media is a great tool for marketing, customer feedback and developing valuable communities. Your boss thinks it's a waste of resources -- or even a danger to the organization. How should you make your case? In this presentation, Cynthia Closkey of Big Big Design outlines what managers and top-level executives need to know about social media and online networking, highlights resources for finding examples and statistics that carry weight and shows you a simple plan for helping your organization move ahead.

1. Selling Social Media to Your Boss: A Seven-Step Plan Cynthia Closkey Big Big Design IABC/Pittsburgh, 21 Jan 2010