1. Your
online
revenue
engine
ShopAnthropy.com
Powered by nonprofitshoppingmall.com

2. 154 million people shopped online last year.
they spent
$155 BILLION
ShopAnthropy.com allows you to stop competing for
those funds and instead claim a portion of them for
your nonprofit organization.
We provide a new stream of unrestricted funds flowing
directly into your annual budget.

3. The concept is simple.
everyday
shopping
everyday
giving
We remove the barriers to giving by allowing people to donate money
whenever they engage in their everyday online shopping.
Once they realize they can channel funds to their favorite nonprofit
without having to change their behavior, they’re likely to shop – and
give – more.

4. Here’s how we do it.
two
powerful
revenue
generators
• Your very own private label shopping mall,
married beautifully to your existing online
presence.
• Your organization-specific EZ Shopper+
Tracking app, designed for today’s most
popular web browsers.
Each time a consumer shops online using
either method, a portion will be earmarked
by NPSM and delivered to you quarterly.

5. your very
own online
shopping mall your
site
One of two powerful tools designed to drive revenue,
your private label shopping mall integrates seamlessly
with your existing online presence. Your visitors will
see only you and your cause, along with some of the
most popular retailers on the Internet.
With every purchase through your private mall, your
supporters shop as they normally would, but gain the
satisfaction of donating a portion of every sale to you.
your
mall

6. Introducing your superhero.
EZ
SHOPPER
APP
Chances are, users won’t want to change the way they behave online
just because you ask them to. Sure, a private mall that supports their
cause is cool, but after their initial visit, they’ll likely forget to point
their browser your way for their next online shopping spree.
Enter the EZ Shopper app. It’s an automated shop+give reminder and
tracking system available for Firefox, Internet Explorer and even
Chrome! And it’s downloadable directly from your private mall.
Easy to install, the EZ Shopper app lives in the user’s browser, fully
capable of tracking all of our more than 500 participating online
retailers. When users visit them directly (and they will,) you’ll still
benefit from their purchase. Compliance issues will be a thing of the
past, and additional revenue a part of your future.

7. tifeneb lliw esahcrup rieht taht ,etisbew s’ reliater gnitapicitrap a tisiv yeht emit yrev
hat is the EZ Shopper App?
e EZ Shopper App is an automated, organization-specific, shop+give reminder and
cking system available for both Firefox and Internet Explorer (IE).
Top-of-mind awareness.
ce the EZ Shopper application is downloaded onto an individual’s computer, it will
sure that all his or her purchases benefit that specific nonprofit whenever that person
ops online with any of the retailers listed on the private label site. And - it will continue
do so until it’s manually uninstalled.
sentially, if your supporter forgets to go through your organization’s private label site
hich they will) and goes directly to one of our participating retailers, the EZ Shopper
p will still capture that purchase and designate the named organization as the
neficiary of the sale.
everyday
shopping
everyday
giving
Once they’ve installed your EZ Shopper app, you’re always on their
mind! (Well, at least you’ll always be right there on their browser bar.)
With you and your cause perpetually visible to the user, the app pro-
vides a constant ‘nudge’ to the user, encouraging them to purchase
online often, using YOUR online partners. It’s like a free banner ad.
(You’re welcome.)

8. In the thick of things
We’re gadypohe
y rev
nip s
where your eve
yadyr
audience isnivig
g
The fact that your audience practically lives on Facebook
isn’t lost on us. So on top of our other great shopping
tools, we’ve made it easy to add our shop + give model
directly to your existing Facebook presence.
That’s right: no development costs and extra time spent
on new technology. Instead, we make everyday giving a
reality for your audience...in an online destination they
already visit several times a day!

9. Money, money, money.
how
does it
work?
We’ve done the hard work of developing the relationships with all of our
online partners. Sales that originate through any of our channels – your
private-lable site, your EZ Shopper app, or our site at ShopAnthropy.com
– are all credited to NPSM as a commission. NPSM then donates sixty
percent (60%) of those aggregated commissions as a royalty payment to
the nonprofit partner designated by the consumer.
* The percentage of sales that will benefit an organization is based on the product sales price after any discounts or
coupons, and excludes state sales taxes and shipping fees. Some retailers do not pay sales commissions on certain
items purchased through their websites, so purchases of those items will not benefit the partner.

10. Let’s do the numbers.
NPSM
revenue
engine
in action
Let’s say your donor list contains 100,000 names. Using a (very)
conservative estimate, let’s say only 10% of them follow your lead and
download your EZ Shopper app. If each of those donors averages just
$25 a month, NPSM will send you a check for $4,500 each month!*
Over the course of a year, your bottom line would grow by $54,000!
How’s THAT for benefit and value?
* Average aggregate commission of online sales figured at 3%. Variable NPSM maintenance fees begin at 40%. Above $90,000 annual
gross sales, NPSM maintenance fee reduces to 30%. Above $180,000 annual gross sales, NPSM maintenance fee reduces to 20%.

11. d
shops ally uninstalle
to do so until it’s manu nization’s p
ro ugh your orga
rgets to go th g retailers, th
yo ur supporter fo o ur participatin
Essentially, if ctly to one of ed organizati
and goes dire
We need your cooperation.
(which they w
App will still c
ill)
a pture that purc
hase and des
ig nate the nam
the sale.
beneficiary of
GETTING
THE WORD
OUT
You’re constantly telling your story, evoking emotions and asking people
to open their wallets, all in the name of generating revenue. To begin
realizing the tremendous value of our offering, you simply extend your
messaging – across all media – to include the benefits of your new mall
and EZ Shopper app.
Face it: participation = revenue.
It naturally follows that the more you concentrate on getting the word out,
the more likely it is your audience will get the message and begin directing
more of their disposable income to you.
They’re spending money online anyway, right?

12. Providing even more value.
we’re
marketing
partners
too!
In order to better facilitate the story telling process, we’re always
hard at work generating marketing content you can use to populate
the Internet’s most-frequented social communities. We write
seasonal product blogs highlighting our favorite new retailers and
products, create Top-Ten lists, videos, online badges and web banners
– and we hope you’ll use them in your own blogs, profiles and pages!
We also help generate unique content which, once connected to your
cause, will keep you in the conversation, plus make you a buck or two
while you build your online following.

13. Providing even more value.
loaded
with
strategic
thinking
• We provide a seasonal promotional calendar as a reminder to highlight
certain retailers and when to start your promotions.
• We seek out opportunities within our retail partner network, acquiring
promotional commission bumps and partnerships.
• Perhaps your musical ambassador has a new album and concert tour?
We can facilitate purchases from iTunes and Ticketmaster and funnel
them THROUGH your mall as well.
Whether it’s campaign creative, harnessing the power of social media or
next-generation marketing technology, we’re positioned to be a valuable
marketing partner as well.

14. Providing even more value.
we
speak
their
language
We didn’t build this enterprise on personal knowledge and gut instincts
alone. We found that listening to our partners can reveal tremendous
opportunities.
When our Canadian client, BetterTheWorld.com, expressed a wish to
open up their market to potential French-speaking online shoppers (up
to 6.8 million Canadians), we employed not only the latest translation
engines, but helped establish shopping categories specific to their new
audience.
Besides French, we’re hard at work translating our valuable online
shopping services to German and Spanish, creating opportunities to
increase your bottom line that much more.

15. Global IP Recognition.
POINTING
EVERYONE
IN THE RIGHT
DIRECTION
Thanks to Global IP Recognition, NPSM shoppers worldwide are seam-
lessly directed to different shopping sites based on their location: our
London shoppers are directed to our UK-based/EuroAlliance retailers,
shoppers in Canada are directed to retailers within their borders, and
US-based shoppers are directed to retailers in the US.
It’s smart technology that saves our users the headache of international
shipping, taxes and duties. It’s just another way we’re making online
giving easier for everyone, no matter where they are.

16. more
great
stuff
coming
Sure, we’ve managed to create a compelling model for
traditional online giving, making us an already-valuable
marketing partner for you. But in the months to come,
we’ll be hard at work creating even more marketing value.

17. As smart phones and new mobile communication devices become more more
ubiquitous, your audience will spend less time in front of a computer, connected
resulting in a dramatic shift in the conversation. The result? No matter
where they go, your audience is more connected than ever before. than
ever
Today’s untethered lifestyles
demand that you go where
your audience is: on iPhones,
Droids, Blackberries, iPads...
you name it.
Yeah, it’s seismic. And we’re
doing something about it.

18. By building mobile apps for today’s emerging technology, our eyes are
fixed on adding even more value to you as a premier marketing partner.
The
npsm
distribution
platform
Imagine a suite of mobile apps in the hands
of your donors, capable of:
• informing them of current issues associated
with your cause
• maintaining top-of-mind awareness
• monthly reminders to shop for common items
• sending reminders for upcoming events
• compelling multi-player games that spread
your message and lead to new donors
• interactive content that both educates and
deepens your donor relationships
• aggregating and delivering special offers
from participating online retailers

19. come By creating compelling vehicles that engage
along
your audience using the tools they love, NPSM
is ensuring that you’re always connected,
for always relevant...and always making money.
the ride Sounds like a great future, doesn’t it?

20. *Our lawyers made us put this in here.
about
your
relationship
with us
The relationship between NPSM and your nonprofit is, in essence, a commercial co-venture. You
provide trademark and copyright licenses, along with a compliance agreement regarding the
commercial co-venture regulations, including registration in all applicable states where required.
In turn, we use your name, logo, images, and messaging for the creation and maintenance of your
private label mall, along with your EZ Shopper app. All affiliate portals are hosted on NPSM’s
servers and accessed via a subdomain (i.e., shop.vh1savethemusic.com).
You have final say regarding your subdomain name and the content (copy and skin) of your mall.
You’ll also select from a broad range of popular online partners to arrive at your “Top-40” list.

21. * Autism Speaks shop.autismspeaks.org
* Better The World shop.bettertheworld.com
* Boarding For Breast Cancer shop.b4bc.org
our
* Canine Companions for Independence shop.cci.org
* CARE Canada - Coming Soon
current * Children’s Miracle Network shoppingformiracles.org
nonprofit * Do Something shop.dosomething.org
partners * EarthShare shop.earthshare.org
* Liberty in North Korea shop.linkglobal.org
* National Wildlife Federation shop4wildlife.org
* Ndebele Art Project shop.napafrica.org
* Ocean Park Community Center shop.opcc.net
* Ovarian Cancer shop.ovariancancer.org
* RAINN shop.rainn.org
* SOSC shoptohelp.sosc.org
* MTV Staying-Alive Foundation shop.staying-alive.org
* Surfrider Foundation shop.surfrider.org
* TakingITGlobal shop.tigweb.org
* GAVI - Immunize Every Child shop.everychild.gavialliance.org
* VH1 Save The Music Foundation shop.vh1savethemusic.com

22. “EarthShare has been involved in several online shop-for-charity initiatives, and nonprofit-
phoppingmall has provided the most outstanding support and marketing services from the
client perspective. From the shopper perspective, NPSM’s unique application makes benefit-
ing charitable causes while doing something we all do – buy online – simple and effortless!”
Robin Perkins
Director, Communications Marketing
EarthsShare
what our “Our supporters have been very responsive and seem to love having their shopping dollars go
nonprofit
toward a good cause, we love it because it’s an ancillary revenue stream, and what’s not to love
about that?”
partners
Sandy Orrill
VP + Founder NAP Africa
are saying “NPSM recognizes the importance of retail relationships and since they are in a perfect
position between retailers and nonprofits they have the ability to get creative with us and find
exciting partnerships that benefit all parties.”
Paul Dien
Director of Strategic Partnerships
MTV Staying Alive Foundation
“R AINN has been working with nonprofitshoppingmall for a little more a year and we’ve found
that the mall has increased the level of engagement from our supporters overall. In addition,
the mall has delivered a reliable and steady stream of revenue for RAINN. We are so happy to
be partnered with them. They give us all the tools we need to do well!”
Chelsea Bowers
Development Director
Rape, Abuse and Incest National Network
“This seemingly simple project has become a complex and profound passion for me. I seriously
believe in the work that we do and I am consistently inspired by the growth of online shopping
worldwide. Even in this recessionary economy, I know that if we can harness the power of that
growing online shopping, our nonprofit partners will see a revolutionary new stream of unre-
stricted revenue.”
Corine Couwenberg
President + Founder
nonprofitshoppingmall.com

23. 1-800-PetMeds Macy’s
Aéropostale Marriott
amazon.com MyVu Personal Media Viewer
Banana Republic Netflix
Becker Surfboards Nordstrom
Best Buy The North Face
some
Bloomingdales Office Depot
The Body Shop Organic Bouquet
of our Chico’s
Converse.com
Overstock.com
Paul Frank Industries
retail Cost Plus World Market PetSmart
partners
Dean Deluca ProFlowers
Drugstore.com QVC
eBay RedEnvelope
eFax REI
Endless Shoes Handbags RosettaStone
Expedia.com Ross+Simons
Express Sky Mall
Gaiam Skype
Gap Staples
The Home Depot Target
Home Shopping Network Teleflora
Hot Topic TicketMaster
Hotels.com TOMS Shoes
Hotwire.com Urban Outfitters
iTunes Vivaterra
KarmaLoop.com WeightWatchers.com
Loft West Elm
Luggage Online Westin Hotels Resorts

24. Corine Couwenberg
President + Founder
nonprofitshoppingmall.com ccouwenberg@nonprofitshoppingmall.com
EVERYDAY SHOPPING, EVERYDAY GIVING