This document provides information about radio station B98.5FM and marketing ideas for an auto dealer to partner with the station. B98.5FM targets affluent women and workers. It proposes three marketing ideas: 1) A cash prize contest, 2) A weekend getaway contest that also includes a gas card, and 3) Tours of a local Kia factory for new Sorento buyers. Details are given on past contest results and examples. Contact information is provided for B98.5FM account managers and information on the station's listenership demographics, commercial limits, and consistency in ratings.

1. Auto KIA Dealer B98.5FM is…. B98.5FM and B985.com- Atlanta's exclusive adult contemporary brand delivering women and the at-work listener in an uncluttered and safe environment Chris D’Emilio WSB-FM 1601 West Peachtree Street NE Atlanta, Georgia 30309 (404) 897-7546

2. Research of B98.5FM Listenership: $459 Million Annual Consumer Buying Power – NEW CARS 98,500 Weekly Listeners - Household plans to buy any new vehicle next year 36% Above Market – Affluent Working Women Income $75K+ 711,900 Weekly Listeners – Household Income $75K+ 45% Above Market – Affluent Full Nesters: $75K+, Kids at Home 783,900 Weekly Listeners Adults 25-54 346,000 Weekly Listeners - Market Value of Owned Home is $300K+

4. Promote the weekly sales for the Fully Re-Designed KIA Sorento Built in West Point, GA

5. Attract new customers for the Sorento (to Affluent Females & Mother’s of Household)

7. Idea #1: Win a Carload of Cash (Dollar Amount Number Guess Contest)

8. Idea #2: Gas Up & Go (weekend getaway to Savannah, Tybee Island, St. Simons, Chattanooga, etc plus a $100 gas card)

11. 108 Entrants {19.5%} – Yes, want to be contacted by dealership with special offers or purchase incentives

12. 488 Entrants {87.9%} – Indicate the type of vehicle they currently drive

13. 206 Entrants {37.1%} – Currently in the market to purchase or lease a vehicleDemo Websites: www.mdmgames.com/RosenthalJaguar/

15. Idea #2: Gas Up & Go

16. Purchase a Brand New 2011 KIA Sorento

17. Win a weekend getaway to Savannah, Tybee Island, St. Simons, Chattanooga, etc

18. Plus a $100 gas card for the trip**Contest can be hosted online at B985.com and include What’s Happening mentions, Station Promo’s (:10), Link & Logo on contest page.

20. Idea #3: See The Sorento Being Built (at Kia Motors Manufacturing Georgia)

21. Purchase a Brand New KIA Sorento

23. What Makes B98.5FM Unique? Competition: One of the lowest commercial spot loads in the market with 10 units an hour. This ensures that our advertisers have less competition than on most stations in the market. Also B98.5FM is commercial free from 9am to 10am. Credibility: Cox Radio continues to deliver on it’s promise to WSB-FM listeners of limited talk and a safe environment for the family. Consistency: B98.5FM holds the #2 ranking for non-urban FM stations among A25-54 per Arbitron (4-Book Avg. DEC ‘09-FEB ’10). Over the same ratings periods B98.5FM ranks #1 non-urban station for W25-54 and shows consistent growth and a long-standing connection to Atlanta’s Adults and Women.

24. Thank you for considering B98.5FM as your Marketing Partner for 2010