Setzer Group Boston provides strategic support services in international enrollment and career management for higher education institutions. Their services include enhancing marketing and communications, applicant pools, student quality, career services, and alumni support. They take an integrated approach across admissions, programs, career services, and alumni to increase an institution's market presence, reputation, applicant quality, demand, revenue, and financial stability.

1. Setzer Group Boston
Providing Strategic Support in International
Enrollment and Career Services Management
Setzer Group Boston

2. Company Overview
Providing services to support the Higher Education building blocks
Enhanced
faculty and
instruction
Enhanced
Increased
marketing
alumni
and
support and
communi-
development
cations
Enhanced
Enhanced Enhanced
applicant
Career reputation
pool and
Services & and
student
Placement visibility
quality
Setzer Group Boston

3. Company Overview
Services across the education value chain
Admissions Program Career Services Alumni
• Identify, evaluate • Deliver up to date, • Provide graduates • Provide follow on
and attract the high quality and Alumni with the services and support
Description best quality academic content best employment to keep graduates
candidates • Deliver enhanced opportunities, career engaged and willing to
services to maximize advice and other support the institution
• Objectives: student experience support services either financially or
• increase volume
Growth of • Strategic • Career Services otherwise
• Alumni Career
and quality
international Performance Audit function design Services function
candidate pool: • Globalization • Best Practices design support
geographic focus strategies and Strategic Audit – • Network of networks
• Cultural sensitivity process support competitive – global alliances and
seminars • Introduction of new benchmarking resources for
• Best Practices services to help • Advice and strategies returning Alumni
Strategic Audit – maximize the student to target global • Career coaching for
Strategic competitive experience Recruiters Alumni
support areas benchmarking • What is your Value • Delivery of job
• Introduction of Proposition? search and career-
innovative candidate • International related workshops
evaluation techniques recruiting trends – • Alumni ambassador
• Advice on managing where are the jobs? support program
melt including the use • Career coaching for definition
of ambassadors, international students
delivery of on campus • Delivery of job search
events, quality and career-related
candidate contact, … workshops Setzer Group Boston
• Effective team • Rankings

4. Company Overview
Strategic value proposition
• Understanding of the customer matrix and customer mix within Higher
Education.
• Access to global applicants and employer pools.
• Quantity and quality applicant pool enhancement.
• Effective revenue enhancement strategies.
• Integrative approach to Admissions and Career Services.
• Ability to impact market perception of a Higher Education programs.
Setzer Group Boston

5. Company Overview
Client benefits
• Greater market presence.
• Enhanced strategic competitive advantages in the marketplace.
• Larger and higher quality applicant pool.
• Increased demand.
• Increased reputation.
• Lower acceptance ratios resulting in higher quality of enrolled students.
• Improved revenue generation.
• Greater financial stability.
• More stable and predictable revenue streams.
Setzer Group Boston

6. Company Overview
Understanding the graduate Higher Education customer mix
Who Why
Primary
are the the
Impacter
Customers ? Customer Buys ?
Potential Range of Career Options / Advancement Placement & Curriculum
Students Economic Benefits: Short and Long Term
Placement Opportunities and Skill Set Placement & Curriculum
Graduating
Students
Value Added of Raw Materials / Inputs Curriculum & (Admissions)
(screening and content)
Employers
The development of an effective Career Services function is critical for long
term success in higher management education. Its development enhances
customer value as it impacts the candidate’s decision making process.
Setzer Group Boston

7. Company Overview
Enrollment management: a dynamic strategic process
Total
Admitted Enrolled
Applications
% %
Admissions Conversion
Ratio Yield
Total Applications is affected by brand image and sales efforts. The
Admissions Ratio sets the quality of the class, while the Conversion Yield is
only affected by the reputation of the school.
Setzer Group Boston

8. Company Overview
Background of Principal Consultant and other resources
• Camila de Wit, Principal
– With an MBA from Boston College, Ms. de Wit brings more than 15 years of
experience in Higher Education, consulting and marketing management with a global
perspective.
– Experience in leading successful global enrollment management initiatives;
international MBA recruiting and Career Services design; strategic planning, decision-
making and execution within a portfolio of local and global graduate management
education programs.
– Responsible for driving transformational change within Admissions and Career
Services at ESADE Business School in Barcelona, Spain (2003-2010) around a
common vision: to achieve the Top 10 position in the Financial Times international
MBA ranking.
• Ranking results include:
- Climbed from #71 in 2004 to #18 in 2009 in the Financial Times worldwide ranking.
- Ranked #1 in Europe and #3 worldwide by international recruiters in Business Week,
2008.
- Ranked #1 by international recruiters worldwide in the Wall St. Journal, 2006 and 2007.
• Other results
- Built ESADE Business School’s Career Services from the ground up, attracting 1.500
recruiting companies including brand names such as McKinsey, Goldman Sachs and
Johnson & Johnson, serving 1.000+ students and Alumni worldwide.
- Increase of up to 65% in Total Applications and 58% in conversion yields worldwide
from 2008-2009 allowing a 30% increase of capacity in the Full Time MBA Program.
Setzer Group Boston