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Introduction to the Entrepreneurial Experience<br />Fall 2011 (3 Credit Hours)<br />INSTRUCTOR INFORMATION:<br />Channelle D. James PhD<br />Room 361 Bryan Building<br />Office Hours: By Appointment Only<br />Email: cdjames2@uncg.edu<br />Web Access: www.blackboard.uncg.edu<br />Twitter: DrJamesUNCG<br />CATALOG DESCRIPTION:<br />Introduction to the entrepreneurial experience including historical perspectives, the role of entrepreneurs in supporting the economy, the entrepreneurial process, venture creation, and innovation.    <br />FULL COURSE DESCRIPTION:<br />In BUS/ENT 240 we will explore the idea of entrepreneurship from three perspectives: <br />,[object Object]
Viewing entrepreneurial thinking and development as a key employment skill.
Exploring the interconnected relationship of sustainability (from a holistic lens) and entrepreneurship. BUS/ENT 240 takes an interdisciplinary view of entrepreneurship.  The theories and concepts used not only have a business foundation, but incorporate knowledge from many disciplines that use entrepreneurship to serve clients, customers, and communities.  Particular to the development of the course is the understanding of how entrepreneurship is a connector between people and cultures.  Entrepreneurship is a mechanism for the not only the advancement of the economy, but supports the development of cultural and social relationships, emphasizes care and concern for our community, and is key to the development of public policy.<br />In your BUS/ENT 240 course we will see: <br />,[object Object]
How an artisan incorporates entrepreneurship in the furtherance of their work.
How a medical supplier realizes his dream of creating new technology that makes surgical processes more efficient.
How a small natural food grocery store uses entrepreneurship to bring organic, nutritious foods to local customers.
How a non- profit uses entrepreneurship to breathe new life into the community. The course format for BUS/ENT is simple. We will use cases, discussion boards, interviews, web technology, and research to deliver source content. <br />COURSE MATERIALS: <br />Course readings as assigned – See schedule below. All readings are in the course documents area of Blackboard unless the schedule indicates otherwise. Some journals can be found by using UNCG Journal Finder.<br />Access to a computer with Broadband capabilities.  You will be required to complete assignments online for this course.  If you do not have Broadband capabilities at your home, you can come to campus to complete your work.  Students may need a computer microphone/headphone set in order to participate in course projects.    <br />COURSE OBJECTIVES:<br />At the end of the course, successful BUS/ENT 240 students will be able to: <br />,[object Object]
Develop, practice and evaluate the student’s propensity for entrepreneurship.
Practice innovation and creativity as a part of the entrepreneurial process.
Understand an approach for identifying/analyzing ideas and opportunities in business.
Prepare a venture concept plan that details the student’s research and analyses of an entrepreneurial venture.
Present a “Pitch” that gains approval for an entrepreneurial idea. COURSE PEDAGOGY/METHODOLOGY:<br />A college course is a learning workshop where individuals can develop intellectual abilities and build a tool kit of resources for use in their personal, professional, and civic lives.  My role as the instructor is one of a facilitator who is available to help course participants maximize the benefit of course materials and the activities that occur during the course.  I will provide students with structure through the use of course materials and activities. <br />In BUS/ENT 240 we will use a variety of teaching techniques including lectures, cases, role plays, self-assessment instruments, homework assignments, group activities and exercises to help participants grasp course content.  Each unit of course material is designed to help students gain a practical perspective of the entrepreneurial experience.  Class exercises are designed to help the student gain hands-on experience: (1) identifying innovative ideas for an entrepreneurial venture and (2) converting those ideas into ventures that have the potential for success.<br />In order to get the most out of this learning experience, students should do the following: <br />,[object Object]
Actively participate in and contribute to class discussions.

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