Creativity and design thinking is introduced to audience of students, faculty and community members as part of the Hart House Health Summit at the University of Toronto. This presentation outlines research and experience-based steps on how to frame problems, generate exciting ideas to address them, synthesize, prototype, evaluate and implement possible solutions to support health innovation. The presentation marked the launch of a Healthy Campus innovation competition where teams competed to win up to $1000 cash, mentorship and institutional support to make the idea happen.

1. Designing Health Innovation
(Or How to Win the MoveU Health Challenge and Ensure
Your Brilliant Ideas Shine Instead of Suck)
Cameron
D.
Norman
PhD
CENSE
Research
+
Design
@cdnorman

2. Ideas? I got tons of
them.
Amazing ones!
Problem is…
most of them suck.
-George Carlin

3. MoveU Criteria
•
•
•
•
ingenuity
impact
feasibility
and creativity

6. A designer is anyone who devises a
course of action that seeks to change
current situations into preferred ones
- Herbert Simon, Nobel laureate

7. How to generate ideas and designs that don’t suck

8. Ask big questions

9. Make the invisible, visible

10. Pay attention and be curious

11. Cultivate empathy
(walk in others’ shoes)

13. Reframe

15. See ourselves differently

20. Find your spark

21. Share it with others

22. Generate some good ideas
..and a few that suck

23. If you want to have good ideas you must have many ideas.
Most of them will be wrong, and what you have to learn
is which ones to throw away.
- Linus Pauling, Nobel laureate

25. Engage in sensemaking

28. Tap into your inner artist

29. Make your ideas visible

31. Steal Like An Artist
- Austin Kleon (2012)

32. Visualize
success

33. Prototype

34. Don’t fear failure – embrace learning

35. Have fun

36. Have more fun

37. Build for the brain:
1. Safety
2. Belonging
3. Mattering

38. Channel your inner anthropologist

39. Culture eats strategy for breakfast
– Peter Drucker

41. There are two mistakes that one can make
along the road to truth; not going all the way,
and not starting -- Buddha

43. Find a tribe

44. Leaders lead when they take
positions, when they connect with
their tribes, and when they help the
tribe connect to itself – Seth Godin

45. Evaluate

46. Repeat

47. Collect your trophy

48. Celebrate

49. I am a success today because I had a friend who believed in
me and I didn’t have the heart to let him down
– Abraham Lincoln

53. Photo
credits:
Cameron
Norman:
3,
10-­‐12,
15-­‐19,
25-­‐27,
32,
34,
38,
39,
42
44,
52
Shu4erstock:
13,
20,
37,
49
iStockPhoto:
1,
4,
6,
22
Wikimedia
Commons:
2
Thinkstock:
9,
7,
33,
35
Tom
Fishburne:
24
Deviant
Art:
CreaIvity
by
Ai
Shuu
23;
Make
Art
Not
War
by
v_im
41
;
InspiraIon
by
July
Shewolf
29;
I
Just
Don’t
Measure
Up
by
Stars4URFluffyHeart
45;
Parchment
by
Enso
By
Snapdragon
46;
Kick
Ass
by
DanLuVisiArt:
51
Flickr:
,
Group
–
vidrio
34;
Laughing
at
the
Beach
–
Craig
Cochrane,
craigallyn
36;
Trophies
-­‐
terren
in
Virginia,
47;
Kick
Ass
brendan-­‐c
50
All
images
original
or
used
under
license
including
CreaIve
Commons