CDPI Spring 2011 Conference

1. Crafting Your Message: Practicing Public Relation By: Hannah Stork

2. Crafting your message Why public relations is important Who is involved Various constituents Language is key Public relations exercise Panel

4. Why? A positive public relations image can help your office obtain the resources it needs, improve the services you offer, and distinguish your office on campus.

5. Who is involved? Creating a positive public relations image requires every employee to be intentional in their interactions with each population.

6. Who receives the message? Employers Administration Career Service Office Students, Parents & Alumni Faculty

7. Various constituents Administration- Chancellor, Vice Chancellor of Student Affairs, and various offices across campus. Employers- maintaining existing relationships, while fostering new ones. Students, Alumni & Parents Faculty- finding ways to collaborate rather than taking over.

8. Language is key The language we use with each constituent is significant to the success of your public relations effort Know your audience Information will circulate; maintain consistency with your mission

9. Language is key Administration – Student Learning Outcomes, Assessment, Mission focus, Strategic plan Employers – ROI, Cost Effective, Result Oriented, Partnership, Customer Focused Students & Parents – Career Fulfillment, Unique Opportunities, Jobs Faculty – Relevant experience, Student Success, Added Value, Collaboration

10. Practicing Public RelationsExercise What type of language should you use to craft your message? What venue or medium would be best to reach your audience? Is there a need for research or data gathering? Would it help your case? Are you maintaining consistency with your office mission?

11. Panel Discussion Jim McAtee– IPFW Career Services Liz Bushnell – Manchester College Mark Hannon – Ball State University Shelly Robinson – Purdue University Calumet

12. Thank You!