1. CROWD-FUNDING IN
EDUCATION
A scalable global model to connect
needy students and potential donors

2. TEAM DETAILS
• Omnicore Solutions
http://venture-lab.org/teams/5450

3. KEY IDEA
Create a model that:
 Allows people to fulfill their desire to help.
 Allows greater choice on who to help
 Facilitates needy people to ask for help.
 Will be transparent, easy to use and
scalable.
 Leverages social media – and results in
overall increase in people that help others

4. CONCEPT. HOW IT WORKS
• Students can post requests for funding
their education
• School / college administrators will verify
• Donors can filter based on various criteria
to chose whom they want to pay
• A mechanism for enabling payments

5. BUSINESS MODEL
Our vision:
 Motto is to ‘BE GOOD’ – we will
never charge students or donors
with exception of payment
processing costs on actuals
 Voluntary Donations - from donors,
students (after they finish
education)
 Small membership fee – from
participating institutions (not
initially at least)
 Listing fee – from educational
institutions for ‘completed funding’
for their students (not initially )
 Advertisments

6. MARKET SIZE
+140 000
+4,000,000
Needy students
Graduates per year
Students who seeking for
grants
+500 000
India + Ukraine

7. MARKET SIZE
Stats for India Quantity
Number of Graduates per year 3,200,000
Number of Needy graduates: Assume at least 3% needy,
and their needs cannot be met now 96,000
Worldwide
Estimate of needy students - assuming India is 17% of
world student population and overall needy % is consistent
with India 564,706
Assumed Internet penetration among
potential university students (50%) 282,353
Target market size 282,353
Sources: http://en.wikipedia.org/wiki/Education_in_India
http://www.huffingtonpost.com/2011/03/31/india-census-indian-population_n_843247.html

8. MARKET SIZE
Stats for Ukraine Quantity
Number of Graduates per year 384 ,000
Number of Needy graduates: Assume at least 14.5 % needy,
and their needs cannot be met now 56,000

9. HYPOTHESIS
• Students and educational institutions will be
willing to use the site – no testing of this
• Donors have several options on the web
– Donors are more likely to fund students if they are
assured that cases are verified
– Donors would like to pick and choose criteria they like
Country / Educational institution /Academic Stream
/Academic performance
• An integrated payment mechanism is required

10. TESTING – DONOR INTEREST
1. Would you be interested in making donations to needy students? Global Ukraine UK/India face-face
a. No preference - needy students from anywhere 31% 6% x
b. Prefer to donate to needy students from my country only 38% 31% x
c. Prefer to donate to students from my alma mater 23% 11%
d. Not interested (Do not need to answer remaining questions) 9% 51%
2. How much would you consider donating per year? Global Ukraine UK/India face-face
a. 0-100 £ 47% x x
b. 100- 500£ 18%
c. >500£ 9%

11. TESTING – FEATURES OF INTEREST
3. Would you be comfortable donating to needy students? Global Ukraine UK/India face-fac
a. based on self certification 8% 43%
b. Have the educational institutions to verify the case- otherwise I am not comfortable donating x
67% 17%
c. no preference 25% 40%
4. To make a donation,would you prefer to? Global Ukraine UK/India face-fac
a. pay directly, I just need the details 49% 29% X
b. pay the site, leaving the site to forward the payment to recipient 26% 23% X
c. no preference 25% 49%

12. UKRAINIAN MARKET
# Category % of Population (>18 years) Thousands of people
1 Involved in charity (spend approx. 50$ per year) 42 13665.12
2 Believe that charity exists to help needy people 29 9435.44
3 Believe that charity exists to get the power 17 5531.12
4 Believe that charity exists to make money 11 3578.96
5 Charity is useless 1 325.36

13. UKRAINIAN MARKET
# Category % of Population (>18 years) Thousands of PPL
1 Disabled people (adults and children) 45 14641.2
People with different diseases (adults and
2
children) 29 9435.44
3 Orphan children 13 4229.68
4 Old people 9 2928.24
5 Needy students 4 1301.44

14. LEVERAGING SOCIAL MEDIA
Social media Statistics
• 50% of internet users use Facebook
• 10% update their status every day
• 22% comment on others’ posts while 26% ‘like’ other user’s content
Projection of it’s impact on our Donations
• Donors will have higher Facebook presence (70%)
• Higher sharing rate (over 60%) to promote a good cause
• Due to common interest, 20% shares will result in new donations
• Overall - increase in donations will be at least 10% of original
donors
• Source: http://www.steinarknutsen.com/top-5-facebook-user-activities-on-an-average-day/
• http://www.fastcompany.com/1544716/facebook-users-content-sharing-statistics-status-updates

15. CONCLUSION
• There are no scalable sites that tie up with verifiers
• There is an untapped market for verified donations
• In some countries, there is a marked for self-certified donations-
however there are many players already
• Ukraine has a good charity market but is more interested in
standard types of donations.
• There is a market that would like to search and identify cases for
donation based on several criteria
• Payment processing need not be integrated initially– to avoid legal,
tax complexity
• Social media can be leveraged
• The model can be extended to health-care.
• Start off as a non-profit idea – if there are ethical ways of revenue
generation, consider it, or else find ways to cover cost alone