1. Mastering Content Analysis w/ GA
MM2Analytics
Chris Bridges - CTO

2. Content Entrance / Exits / Page Traversal
(Enter page URI name into the filter)
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3. Content Entrance / Exits / Page Traversal
(Navigate to your content page by URI) [URI = uniform resource identifier, URL = uniform resource locator]
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4. Content Entrance / Exits / Page Traversal
(Click on the URI page your searched for… e.g. /newcustomer2/pick_your_psychic.aspx)
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5. Content Entrance / Exits / Page Traversal
(note page metrics, click on Navigation Summary)
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6. Navigation summary: exits, next pages, previous pages.
(why did 18.5% of users go to the “typepad” page after this one?)
(what does that page look like?)
(what other next pages did users go to?)
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7. Navigation summary:
(click on “typepad” page to see it’s traffic/predacessors).
(page was viewed 638,556 times… what is this?)
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8. Navigation summary:
(users are clicking on our banner and navigating back to start more than any other
page.)
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9. Entrance Paths (analysis):
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10. Entrance paths: (starting page, content viewed by %, ending pages by %).
- note: 46% visits are back to the same page.
- Could be a navigation, page design, or other issue(s). Or user is making multiple HITS on the psychic selector to pick one…
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11. Entrance paths: (selected the 45% viewed pick_your_psychics.aspx page)
- Ended up Here report:
- Nearly 60% went back to pick_your_psychic.aspx
- Jumps down to next highest 8.18% to newcustomer/welcome.aspx (a basic new customer page 
backtracking)
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12. Entrance Keywords: (examine keywords that led customers to the page)
- Are New Customers coming here (using New Customer keyword campaigns?)
- How much organic vs paid search traffic? (Display results by Keyword + Medium. Create dynamic filter for
Medium = Organic, and then Medium = cpc)
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13. Entrance Keywords: (keyword traffic by CPC - paid)
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14. Entrance Keywords: (what campaign?)
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15. Entrance sources report
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16. Entrance sources report
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