1. How my product follows or challenges conventions

2. My film teaser trailer both follows and challenges conventions.

3. Following Conventions: The trailer has three acts, a beginning with slow images of the sea and trees, a middle of a destroyed building, and an ending of protests in the street. These build up tension subtly I feel and describe what is happening. This sort of thing is common in film trailers. Using a form of narration follows convention. My narration wasn’t the typical kind of narration I feel, because it continues throughout most of the trailer, but I feel that was necessary for the audience to get a sign of the tone of the film. The narration is vital as the images alone don’t sufficiently explain the premise, but combined with the narration I think they fit well. I put a title on the end of the trailer, which is conventional.

4. Challenging Conventions: The film trailer challenges some conventions by not including characters in it. This is because I felt the involvement of a character would detract from the point of the trailer. I tried to do something like Alfred Hitchcock did with his extended trailer for Psycho in which it includes different footage from the film. This would be footage specifically filmed for the trailer. Although it doesn’t follow conventions, this style of no character is used in other trailers, like the ones I analysed for The Day After Tomorrow and The Social Network I only used one piece of music throughout the trailer. The royalty free music fit with the trailer, but most use more than one song in their trailers. I thought this wouldn’t work well in the teaser trailer as there was not enough time in my opinion to change the music at all.