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The “Social” Relationship
between Marketing & Recruiting
Celinda Appleby
Oracle, Head of Global Recruitment Branding
• Oracle’s Recruitment Branding
• Recruiter by trade
• Passionate about sourcing, social recruiting & employer brand
• Former HP
• Mom of twins
• Wanna be Blogger
• Obsessed w/ Netflix, Shoes, & Hip-hop
Who is Celinda?
Relationships Matter
36%
Cumulative growth
of shareholder value
over 5 years
Lippincott
Collaboration areas:
• Company Website
• Careers & Job website
• Social Media
• Job descriptions
• Event promotions
84%of people trust recommendations
from friends and family more than all
other forms of marketing.
Nielson
Brand advocates
Encourage social participation
Trust. Understanding. Community.
Employee stories are highly engaging…
… and relatively easy to find.
#LifeatOracle
1.Personal outreach
2.Newsletters
3.Company meetings
4.Team meetings
5. Internet research
6. Hashtags
7. Contests
8. Company events
Measure
Optimize
Key Takeaways
Build a brand taskforce
1
Turn marketing inward
2
Measure your talent brand
3
Thank you!
CareersatOracle
Celinda
Appleby
Connect with me:
@CelindaAppleby
@CareersatOracle

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