Mobile Monday Peer Awards

1. You’re already there.

2. What is ?
FlyScreen is a mobile application that allows users to
add their favorite web and phone services to their
phone’s sleep screen, enabling zero-click access to the
content they use most.

3. The Pain
Businesses Consumers
For sponsors, brands, and companies:
How to get their content/presence/brand mobile?
How to engage users, without being dependent on Content Battery life
user interaction? - Quality - Mobile web &
What mobile medium to choose- SMS, native apps, - Access heavy apps drain
mobile web, etc? - Clicks/time! battery
FlyScreen- The Solution
FlyScreen:
- is embedded on sleep screen, therefore exposure • Less data consumption. (caching, not loading whole sites)
not dependent on interaction. • Fewer clicks. (simpler path to discoverability)
- blends web app ubiquity (webkit based) with native • Personalization and Democratization. (moves from
app capabilities (access to internal hardware) carrier defined experience to user-defined)
- supports all mobile marketing mediums: SMS, click- • Snacking. (bite-size information much more manageable)
to-call, click-to-web, mobile websites, etc.

4. pm 2:13
You are far too
many clicks
away from your
content at this
point

5. pm 2:13
Now your sleep screen
got a lot more useful.

6. pm 2:13
Cuts out unnecessary:
Zero-click access
Clicking
Navigating
Browsing
Time wasting

7. What kind of web services can be
made into a FlyScreen widget?

8. pm 2:13 FlyScreen widgets currently integrate with:
• Social networks (Twitter, Facebook, Seesmic)
• Mobile Search (Google,Yahoo)
• RSS and ATOM feeds
• Custom Weather feeds
• News/Sports/Stock updates

9. pm 2:13 FlyScreen widgets currently integrate with:
• Social networks (Twitter, Facebook, Seesmic)
• Mobile Search (Google,Yahoo)
• RSS and ATOM feeds
• Custom Weather feeds
• News/Sports/Stock updates

10. pm 2:13 FlyScreen widgets currently integrate with:
• Social networks (Twitter, Facebook, Seesmic)
• Mobile Search (Google,Yahoo)
• RSS and ATOM feeds
• Custom Weather feeds
• News/Sports/Stock updates

11. FlyScreen will...
• NOT kill your battery. It is actually optimized to save battery and
bandwidth
• NOT pop up! FlyScreen becomes your natural sleep screen, and will
only appear when your phone powers down, or if the user manually
calls it up.
• Go away instantly when you want to use your phone, or if a phone call
comes in.
• Get you to your content faster than opening the
browser, or any other heavy mobile widget app

12. The Competitive Landscape
Mobile
Zumobi FlyScreen
Posse
30-45 seconds of
Idle Screen - - X X -
Heavy Application X X - - -
Power Save Mode/
Zero Click - - - - X
Customizable by
user X 1/2 - - X
Battery and
Bandwidth - - - - X
optimization

13. Where is FlyScreen going?
• Currently a consumer mobile application
• Will build out FlyScreen as a mobile syndication platform (cheaper
than SMS, more functionality than web apps, and creating a native app
from scratch it prohibitively expensive).
• FlyScreen was built to be heavily based on WebKit, in order to allow
easy building of widgets, while FlyScreen does most of the heavy lifting
and gives access to native functionality.
• Web-level programming + native functionality = KILLER APP/
PLATFORM

14. Who are we?
Itamar Weisbrod, CEO and Co-Founder
Avi Elias, EVP and Co-Founder
Kibi Hofmann, CTO
Justin Oberman, VP Product and Marketing Strategy
David “DJ” Jacobson, Senior Engineer
Filip Fedorow, Server side manager

15. pm 2:13
To learn more, please visit www.myflyscreen.com
Thank you!
info@cellogic.com
+1-212-845-9702
+972-8-970-3088