What does it mean? Understanding the situation in which one is operating.What does it call for? It calls for an open operating environment: sustainable ecosystems, peace, order, and good public governance.It can be traced back to WWI: Although this term is fairly recent, the concept has roots in the history of military theory. The US Air Force uses situation awareness to be one step ahead of their opponent. Applicable to a business model: This tool can also be applied to the innovation business model to help to allow for a competitive edge.Visual Correlation: takes advantage of human perceptive and cognitive facilities in order to enhance users' situational awareness and support decision-making. Cognitive: mental processes of perception, judgment, reasoning. (Opposite is emotional)It shows the different categories of external factors and the different types.With the map in the middle, it shows the agents that detect these external factors. The correlating line has a variable width that shows the probability of the agent under analysis; the thicker the line the greater the probability of direct interaction.
The Business Case for Sustainability is explained by Ray Anderson, Founder and Chairmen of InterfaceFLOR. Interface is a long time partner of The Natural Step and is a proven leader when it comes to sustainability. Interface's bold vision "mission zero" is the company's promise to eliminate any negative impact it may have on the environment, by the year 2020.
