1. Britney
Spears

2. Early Life
• Was a member of the Mickey Mouse
Club.
• Stared in a Broadway musical called
“Ruthless”.
• Was also a contestant on the TV
show “Star Search”.
• She had originally envisioned “Sheryl
Crow type music, but younger more
adult contemporary" but record
producers thought it made more
sense for her to produce pop music.
• Her first single “Hit me baby one
more time” was released when she
was only 16 years old.
• Her debut album “…Baby one more
time” was released early 1999.

3. Debut album “…Baby one more time”
Image
• First music video:
http://www.vevo.com/artist/britney-spears#/watch/britney-spears/baby-one-more-time/USZM20300030
• “Catholic school girl” image was
used for the video suggesting
innocence.
• Displays a normal teenage girl at
school, suggesting to the audience
her young age. Also is a simple,
typical high school set up which
American girls at the time could
relate to.
• Song peaked at number one and was
there for 2 weeks. It is the 25th most
successful song of all time in British
chart history.
• Album sold 26 million copies world
wide.

4. Second album “Opps!...I did it
again” Image
• http://www.vevo.com/artist/britney-spears#/watch/britney-spears/oopsi-did-it-again/USZM20300144
• Focus of the music video is
her dancing rather than a real
narrative.
• Male relationship is
introduced to the audience,
representing her growing up.
• More sexualised image,
wearing less clothes but
reasonably still innocent.
• 20 million copies of the album were sold
worldwide.

5. •
Third album “Britney” Image
http://www.vevo.com/artist/britney-spears#/watch/britney-spears/im-a-slave-4-u/USZM20500084
• More sexualised image, wearing
less clothes. Shows off her body
which attracts a male audience
which previous songs lacked.
• Tattoo representing her growing
up and changing the typical
“Catholic school girl” image.
• Focuses on dancing and shots of
her body. Had no narrative,
compared to her previous videos
that had a vague story line.
• Wearing more make up leads
audience to focus on her beauty
rather than talent.
•Transition from “Bubble gum pop” sound to “Teen
pop” image.
•Album sold 12 million copies worldwide.

6. Fourth album “In the zone” image
• http://www.vevo.com/artist/britney-spears#/watch/britney-spears/toxic/USZM20400003
• 3 different hair colours used
and 4 different scenes,
representing her growing up
and changes of personality.
• More sexualised as is in
almost a see through outfit
and shows her playing
different roles in men’s
fantasy.
•Shows a less innocent side and a more a “bad”, “rebellious” and
“dangerous” image.
•10 million copes of the album sold worldwide.

7. Fifth Album “Blackout” Image
• http://www.youtube.com/watch?v=elueA2rofoo
• Completely destroyed the
innocent image that she had
before.
• Showed her wearing less clothes
than ever before and wearing
fake tattoos all across her body.
• Black hair colours shows the
audience a completely different
side to what they had seen
before and was the first result
after she shaved her head.
• Song and video represents her
come back after her rehab.
• The use of the blonde hair
represents the image that she
used to give off to the media in
contrast with the black hair
which shows her darker side. • The first line “It’s Britney
• Black hair in the video and on bitch” became iconic.
the cover represented a whole
new image. •Sold 3.1 million copies of the
album worldwide.

8. Sixth album “Circus” Image
• http://www.youtube.com/watch?v=0aEnnH6t8Ts&ob=av2e
• Song had a innuendo that caused
controversy.
• Video was an attack on the media and
showed that what they see is not the
truth. Her previous image was
displayed at the end of the video with
the idea of a perfect family, as she had
two kids of her own and her blonde hair
identifier.
• The use of the news program showed
her attack on the media and proved
that the image she had been playing
was not the truth.
• Video has a proves a very sexualised
image but more subtle than her
previous videos.
• See her wearing more clothes as she
starts to get older.

9. Seventh Album “Femme Fatale”
Image