Hyperlocal is basically a specialized focus on a small local area with the message and product and content target marketed on that audience.

1. Hyperlocal Farming
How to Dominate an Area in a Digital Age

2. Hyperlocal is basically a specialized focus on a small local area with the
message and product and content target marketed on that audience.

3. Choose a Subdivision
Numbers Make It Work.
It’s important to choose a neighborhood that has 150+ similar properties in the same geographical area because it makes communication much
easier
Choose the Right Price Range.
The right price range is the one that consistently has sufficient sales and with which you are compatible. it may not be the neighborhood that
necessarily has the higher-priced homes in your area, but instead the one that has sufficient sales at an average price
Turnover.
You’re looking for a turnover rate of no less than 7%.
Number of Homes Sold over last 12 months Divided by Number of Homes in Neighborhood
12 sales/150 homes = 8%

5. Old Farm Concept – You find clients
New Hyperlocal Concept –
Clients Find You!

6. Your Blog is Your HOME BASE to Provide Relevant Content
 Properties for Sale
 Market Statistics and Home Value Estimates
 Neighborhood News
 Home Owners Association Calendar and notes
 Local businesses
 Special Events
 Neighborhood Construction
 Market Reports
 Homeowner Tips
 Calendars and other items
 Neighborhood Reports
 School Schedule Calendar
BLOG TO BECOME THE
“NEIGHBORHOOD EXPERT”

7.  OFTEN
 USE KEYWORDS “REAL ESTATE FOR SALE IN
FARM AREA”
 USEFUL, LOCAL, RELEVANT CONTENT
 EMBED VIDEO OFTEN
 RECRUIT TITLE REPS AND LOAN OFFICERS TO
HELP
 LOCAL “DEAL OF THE WEEK”
IMPORTANT: GIVE AWAY SOMETHING
OF VALUE IN RETURN FOR CONTACT
INFO

9. FACEBOOK Page Specifically Focused on your TARGET AREA.

10. CHECK-IN OFTEN
SHARE PAGE INFO WITH
PERSONAL FB FRIENDS
DON’T KEEP IT
A SECRET!

11. YELP! Business Page Specifically Focused on your TARGET AREA.

12. Post often about local businesses, neighborhood stuff, open houses, events,
#yourfarmarea # castlehills
Create boards Specifically for your Farm Area (Title: Castle Hills, TX)
Post images from your blog that will direct viewers back to you. 
Create a channel specifically for your farm.
Add new videos weekly showcasing A business, school, event, etc. Post
to you blog and all social media #youreawesome

13. Hyper Local Business Cards – “CASTLE HILLS EXPERT” – include links to blog and all social media
Tri – Fold Brochure - Expand on your business card. Include all links as well as a QR code linked to your video
CASTLE HILLS EXPERT
Rick Tankersley
210-788-9690
Castlehilltx.com
facebook.com/castlehillstx1
Twitter.com/castlehills
CASTLE HILLS EXPERT
CASTLE HILLS EXPERTCASTLE HILLS EXPERT

14. 1. Create all Social Media Platforms
2. Print Cards and Brochures
3. Visit Local Business Often MAKE FRIENDS
4. Work all Expireds in Your Area
5. Work All FSBOS in Your Area
6. Advertise Your Blog in Newsletter
7. Create New Video Weekly
8. Post Craigslist Ads with area listings daily
9. Physically Visit 5-10 Neighbors per week
10. Post new content to Blog Often
11. Follow up with lists Relentlessly
1. Free and Effective SEO
2. Perception that you ARE the Expert
3. First Page on GOOGLE for area searches
4. More Listings -DOMINATE
5. More Buyers
6. More Referrals
7. More control of your travel
8. More Control of Price Range
9. More Referrals
10. Loyal, Raving Fans
11. Steady Flow of Business Forever
ARE YOU A PIPEBUILDER OR A LABORER??
DO THIS NOW GET THIS LATER