Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India. A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade. For a detailed & custom strategy for your courses, Feel free to connect with us on saurabh@phonethics.in

1. Phonethics
Digital Marketing Case study - Education

2.  Introduction
 Our Clients (Education)
 Case Study
INDEX
 Education Online (How Education is being pitched
online)
 User Journey
 How to Market your courses online?
 Connect with Us!
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3. Introduction
Manage 1 Million
online interactions
for our clients daily
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4. Only Indian Digital Agency to be shortlisted
AWARDS
&
Recognition
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Best Use of Social Media - Nissan
Best Mobile Application
India’s First Movie to Release on Mobile Phones

5. Strategy
Creative
Technology
 Digital Infrastructure & planning – comprehensive financial goals
led planning
 Social Architecture – selection of social platforms, engagement
strategy for each network and goals led community planning.
CORE
SERVICES
 Mobile Asset creation & Mobility solutions
 Creative planning & Execution – designing overarching
campaign, special properties and material to accompany the
execution. Bringing disruptive, game changing ideas to the client
that amplify the impact of bought media.
 Media planning, Buying & Management – scientific media
planning based on cutting edge traffic estimators and analytical
tools & cost optimization of campaigns.
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6. Our key Clients
Education Sector
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7. Jetking SEM
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Phonethics Mobile Media (P) Ltd

8.  Objective:
 Lead Generation
 Branding
 Solution
 Hyper geo targeting, the cities and areas with Jetking Presence.
 Focus on the quality of Training provided by Jetking.
 Testimonial Route for the creatives showcasing the alumini of Jetking
and their achievements.
 Local Ad placements having their regional language and the geography.
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9. Competition
Too Much Information Confuses the Prospect & He can’t
reason himself filling up the form
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Too Many fields to fill – Discourages a prospect to fill the
form

10.  Purchase Funnel - User Experience - Alumini - Reinstate 'Kuch ban kar
niklo'
Key components
of the Idea :
 Highlight testimonials from Jetking Alumini who have made a mark in the
society & Target People who are preferably at the Preference stage or
Purchase stage for High ROI.
 Use a Fun Animated Video depicting the dilemma of a student life which
can be easily identifiable by students.
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11. Future Assurance
Success Stories
 Quick loading Landing page
highlighting successful alumni
and course info in a de-cluttered
format
Crisp Course
Information
 Quick course overview
 Content laid out to aid User
Experience
Minimalistic Form
Fields
 Viral content added at the bottom
Viral Video
Branding
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12. Rahul Says it Best When he says Nothing at all
To know more click here
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Silent Animated Video Created by Phonethics for Jetking SEM & Branding

13. CONVERSION
OUTCOME
7.1%
 Conversion rate of 7.1% from clicks to Unique leads along the duration of
the campaign. i.e over 7.1% people who clicked on the ads also filled up
the form expressing a desire to join Jetking.
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14. Problem identification and solution design
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15.  Insights from 2011 pointed to student behavior as well as
opportunity for streamlining the lead processing pipeline.
Jetking Case
study
 We discovered that Independent web presence from franchisees
creates trust issues. Additionally the Corporate headquarters
wished to bring a certain uniformity to the entire web
development and brand presence.
 We designed and developed a ‘Jetking Partner Integrated Website
System’ to provide local web presence to all franchisees while
retaining control over the mother brand as well as resolving any
trust issues. Easy to use back end system allows partners to
update content in minutes
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16. Jetking Case
study
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Beyond regular website development into strategic consulting –
identifying the business problem and providing a scalable solution.

17. CONVERSION
OUTCOME
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11%

18. Education Online
How Education is currently being pitched Online
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19. Khan Academy
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20. Phonethics

21. Khan Academy
on Mobile
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22. Khan Academy
on Mobile
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23. Phonethics

24. Phonethics

25. Udemy on
Mobile
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26. Udemy on
Mobile
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27. Coursera
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29. Is your Content &
Information
Architecture at par?
Design & Develop content as per industry benchmarks & not
as per your convenience.
Students & parents today have access to actionable
information. It is imperative that we stay ahead of the digital
behaviour curve.
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30. Marketing
Flow
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31. The User Journey
Digital Journey of an education Prospect
(Student & Parent)
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32. Discovery
Interaction
Enquiry
Enrolment
User Journey
Social Media
Facebook ads
SEM
SEO
Display Networks
Content Tie-ups with
platforms
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Social Media
Campaign Landing Page
Testimonials
Course Information
Video/Digital Asset
A Minimilistic
enquiry form
Counsellors to take over

33. How to Market your courses
online?
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34. Identify Key courses that needs to
marketed online.
Identify Key
Products to
market online
Attention Span of the audience is not
more than 30-45 Secs
Avoid Information Overload Choose not
more than 1 or 2 key courses
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35. Search trends & Volume
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36.  IS There Enough Demand?
Using
trustworthy
tools to
identify Search
Volume &
Trends
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 Do you know what is Volume of searches
happening pertaining to your key courses?
 What is the Search trend for these keywords.
 Identify Peaks in Search trends & allocate budgets
accordingly.

37.  Use Appropriate Search Engine Marketing Strategy to
market your Courses across Search engines.
 Key ingredients are:
SEM
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 Devices
 Location
 Duration
 Keywords
 Adgroups
 Text Ad copies
 Optimised Landing page

38.  SEO gets organic traffic. For your Landing page, have a
well defined Long team SEO strategy.
 Key components are:
SEO
On page &
Off Page
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 Article Submission
 Building Backlinks
 Topical & Relevant Blogging
 Forum Commenting,
 Blog commenting on the sites related to EducationPagalguy, Coolavenues.
 Optimizing the Landing page URLs

39.  You Cant Avoid Mobile Marketing. Your TG
spends Maximum time with their personal
screen.
Mobile
Marketing
 Key components to device a Mobile Marketing
Startegy
 Dedicated mobile site for campaigns.
 Search Ads on mobile
 Wap Display banners
 In app display advertsing
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40.  Social Channels are Very Low on ROI for
Education Sector. Identify the Role each
platform will play in your over arching strategy.
 According plan a Year long presence on key
social media Channels
Social
 Few social media platforms to consider:
 Youtube Videos
 Facebook
 Google+
 Twitter
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41. Few Tools of the Trade
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42. Tools
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43. Connect with us today! to device your
own ROI driven Digital presence &
Marketing Strategy for your Courses.
Call now!
Tel: +91 93 23 93 94 94
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Saurabh@Phonethics.in
pramod@phonethics.in

44. Phonethics
Connect with us today at:
Saurabh@Phonethics.in
Pramod@phonethics.in