1. The importance of design Geoff Hollington 14.10.2010

3. The importance of design

4. The importance of design?

5. The importance of design ?

11. AAAAAAAAAAAAAAAGH!

12. The importance of design ? good ^

13. nice to look at

14. right materials manufacturable appropriate cost sustainable end-of-life price-value ergonomic good feel true to brand innovative fit for purpose safe compliant inclusive nice to look at

15. right materials manufacturable appropriate cost sustainable end-of-life price-value ergonomic good feel true to brand innovative fit for purpose safe compliant inclusive nice to look at

16. a great customer experience

18. designers?

19. joined-up thinkers, collaborators, enquiring minds

20. joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak

21. joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak > Materials Knowledge Transfer Network > Space Innovation Growth Team > Polymer Society

22. joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak > Materials Knowledge Transfer Network > Space Innovation Growth Team > Polymer Society > sand fabrication > silicone rubber waste product > additive manufacture > micro air vehicles

23. joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak > Materials Knowledge Transfer Network > Space Innovation Growth Team > Polymer Society > sand fabrication > silicone rubber waste product > additive manufacture > micro air vehicles > infection control in hospitals

26. example

27. HCAIs

28. £1,000,000,000

45. microbiologists infection control specialists cost accountant component suppliers product marketing materials scientists facility managers nursing staff architects cleaning staff mechanical engineers manufacturing engineers patients designer

46. microbiologists infection control specialists cost accountant component suppliers product marketing materials scientists facility managers nursing staff architects cleaning staff mechanical engineers manufacturing engineers patients designer

47. Gram-positive Gram-negative Gram-positive and Gram-negative bacteria [Gram stain test — HC Gram 1882] Bacteria adhere to hydrophobic surfaces [includes MRSA] Bacteria slide off hydrophobic surfaces [includes E coli] The bacterial cell wall Surface Hydrophobicity

48. joined-up thinkers, collaborators, enquiring minds

53. 1981

54. The importance of design ? good ^

55. The UK design resourse

58. ALMOST WORLD CLASS DESIGN!

59. REALLY QUITE RESPECTABLE DESIGN

60. Manufacturing

61. High Value Manufacturing

62. Luxury Heritage

63. Luxury Heritage high performance design innovation high technology high quality responsibility ethics

64. An Experiment on a Bird with an Air Pump Joseph Wright 1768

65. thank you