1. The document discusses key takeaways from a design thinking course, including that change is natural and iteration is better than perfection, and discovery works best with guidance and framework. 2. It explains the design thinking process, from empathizing with users to defining problems, ideating solutions, prototyping, testing, and repeating. 3. The reflection notes how natural and important the design thinking process is, and that trying different solutions and getting user feedback leads to unexpected whole solutions that work better.

1. TAKE IT HOME
Design Thinking A5
KEY TAKEAWAYS
1. A world in flux Change is everywhere and IT IS GOOD and natural.
Iteration is better than perfection and we should strive to try, fail, and get
back on our feet improving where necessary.
2. With a good helping of guidance Fun and games are great, and the
discovery should be natural and organic. Yet, this needs a framework so we
can be more efficient and not get lost in the process. Objectives, mindsets,
etc., will help you get through.
3. Where you will discover disparate pieces that could form an
unexpected whole Going through the process, you will find predictable,
unpredictable and crazy solutions, more so than if you went with it on your
one. Amazingly, many of these will combine to form unexpected solutions
that would have never existed in another way.
Art and interview by Carlos Escalante, all rights reserved.
Monday, August 26, 13

2. TAKE IT HOME
Design Thinking A5
Art and interview by Carlos Escalante, all rights reserved.
Discover / Be given
a problem(s)
Get to know the
problem / environment
Get to know the
user (EMPATHIZE)
Discover insights
SAY-THINK-FEEL-DO
Create a problem
statement (DEFINE)
(IDEATE) Dream away,
and go for broke!
Set rulesets, limits,
they will spark creativity
Choose best ideas,
and refine, then
PROTOYPE!
TEST, with the target
users, if possible
subject zero!
REPEAT,AND ITERATE!
Monday, August 26, 13

3. TAKE IT HOME
Design Thinking A5
REFLECTION
I had so much fun with the course. I am amazed on just how natural, the
whole process is, and am scared of how inured we are to do things just by
going through the motions. This course reminded me of the importance of
talking, asking, getting to know both the user, and the product, by
interviewing and getting your hands dirty on it, respectively, and to try, try, try
until you get it right.
On my industry (advertising) we use some parts and concepts of this
naturally, but the smarter order and more organic pace, will be something I
will try to implement. I am amazed by how much, some higher ups are not in
tune and very far away from the users.
Art and interview by Carlos Escalante, all rights reserved.
Monday, August 26, 13