ONLINE PROMOTIONS, SWEEPSTAKES MANAGEMENT,MOBILE APPLICATIONS,

1. Proven Strategies. Thrilling Results.
October 2013
Cohen-Friedberg Associates
617.965.0279 cfapromo.com

2. CREATE.VALUE.
Our Guiding Principles
 We develop sales building ideas and
activate promotions.
 We drive transactions and collect data to
support our clients’ business goals.
 We create. We offer a great value. We
create value.
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Property of CFA Marketing & Sales
Promotions Agency
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3. The Company
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CFA was founded in 1994 in Greater Boston by Mark Cohen
and Eric Friedberg.
Over the past 20 years, the company has built a reputation
as a leading promotions and sweepstakes agency driven by
tangible results.
CFA works with high profile retail and consumer goods and
services companies. Today a team of 12 CFA associates
executes hundreds of promotions each year.
We are creative, committed and 100% customer focused.
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Property of CFA Marketing & Sales
Promotions Agency
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4. The Company We Keep
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Promotions Agency
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5. At Your Service
Traditional
Promotions
Facebook
Activation
Sweepstakes
Administration
& Fulfillment
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Mobile Games
Property of CFA Marketing & Sales
Promotions Agency
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6. CFA Sweepstakes Management Snapshot
Sweepstakes/Contest Rules
• Writing all rules for traditional and online promotions
• Management of all Federal and local requirements for
registration and bond state filings
• Provide alternate means of entry
Prize Management
• Help secure prizes (if needed)
• Receipt of entries from all entry points
• Sourcing, purchase, distribution of prizes as needed
Winner Administration
• Winner selection, affidavits and 1099s for prizes over
$600
• Contacting winners via email, text mail.
• Verification of all winners
10/22/2013
Property of CFA Marketing & Sales
Promotions Agency
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7. Additional Services
Social Media & Mobile App Promotions
Overview
• CFA is also a leading social media and mobile development agency. We provide the planning,
design, development and execution of custom Facebook and mobile promotion applications and
infrastructure for Apple iOS, Android, Windows Phone, Blackberry and Mobile Web Technologies.
• The CFA platform tracks tweets and retweets for Twitter-based promotions
• We have executed 40+ Pinterest promotions over the last 18 months for national retail clients.
Options
• Turn-key Facebook and mobile sweepstakes applications that includes all creative, hosting, data
capture, backend and all sweepstakes administration.
• We have also built the next generation of Facebook interactive instant win games to increase
participation levels and help our clients stand out.
• CFA has available photo and video contests , sports games and challenges, tug-of-war style
voting applications, quiz applications, Look Books (showcase your products in an engaging
slideshow right on Facebook). All of these applications drive multiple calls-to-action, including
online and in-store purchase, viewing exclusive content, etc.
Back-End
• Hosting on CFA servers and data collection for all online sweepstakes
• A commitment to invest in cutting edge technology and data security
10/22/2013
Property of CFA Marketing & Sales
Promotions Agency
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8. Client Work: Staples
Overview:
• CFA client since 2006, 1,000 stores
• Bring “easy brand promise” to life at
Staples retail
CFA Program Elements:
• Concept development with brand
team
• Sweepstakes management
• Seeding winning tickets
• Prize management, registrations,
bond, prize fulfillment
Results:
• 10 prizes redeemed
• Significant PR coverage due to
unique promo and Boys & Girls club
tie-in
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Property of CFA Marketing & Sales
Promotions Agency
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9. Client Work: Party City
Overview:
• 600 stores, CFA client since 2007
• Leverage Giants sponsorship to
drive name collection and store
traffic
• Instant scratch and win program
on game day at the stadium
CFA Program Elements:
• Promotion creative
• Game card development
• Sweepstakes management
Results:
• Grew database by 25,000
• Sales lift immediately following
game
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Property of CFA Marketing & Sales
Promotions Agency
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10. Client Work: Sullivan Tire
Overview:
• CFA helped a regional tire chain
leverage their partnership with a
local Red Sox player
• Client extended the CFA
promotion using radio/TV, local
events
CFA Program Elements:
• CFA handled all phases of the
promotion from POS, creative,
production, website
development and all
sweepstakes management.
Results:
• Promotion added 20K+ contacts
to client database
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Property of CFA Marketing & Sales
Promotions Agency
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11. Client Work: Sports Illustrated
Overview:
• First-ever Sports Illustrated fresh
face competition for an unknown
model
CFA Program Elements:
• Creative
• Technology
• Back-end judging for SI.com
Results:
• 12,000 entries
10/22/2013
Property of CFA Marketing & Sales
Promotions Agency
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12. Client Work: Marathon Gas
Overview:
• Drive convenience store sales,
bounce back gas purchase
• Build customer database using a
drive to web game card
CFA Program Elements:
• 19 million run multi-version game
card, production/prize seeding
• Vendor co-op (Hershey, Pepsi,
M&M, Frito-Lay)
• Managed $1 million check issuance
back to gas stations and fulfillment
of 1,000+ prizes, registration and
bonding
• Hosting online game, prize insurance
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Property of CFA Marketing & Sales
Promotions Agency
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13. Additional Client Work Samples
Facebook
promotion
targeting youth
market. $900K
WalMart
investment.
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Property of CFA Marketing & Sales
Promotions Agency
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Promotions Agency
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15. Service Model
How we’re different?
CFA agency principals work on your business and are a phone call away every day. Your account
is managed by the same teams that have executed hundreds campaigns for similar businesses.
We listen. We add valuable insight. You get the quality and quantity of work you need. Because
at CFA, we create value.
Nat’l Account
VP
Account
Manager
Field
Marketing
Specialist
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Account
Manager
Field
Marketing
Specialist
Field
Marketing
Specialist
The # of account managers and field
marketing specialists depends on the
number of promotions and in-field
execution requirements.
Property of CFA Marketing & Sales
Promotions Agency
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16. Dick’s Sporting Goods
Sample Sweepstakes Workflow
• Create promotion
order form
• CFA reviews
request from DSG
and clarifies
• CFA reviews prize
pool for state
registration and
bond
requirements
• Within 48 hours
CFA returns a draft
of rules for client
review
Phase 1
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Phase 2
• Client sends
revision/approvals
• Client/CFA
determine if
outside counsel
review is required
• CFA registers and
bonds game no
less than 7 days
prior to the start
of the promotions
• CFA issues
electronic
calendar of
promotion details
• CFA receives data
• CFA conducts
random drawing
per Official Rules
• CFA issues winner’
list to DSG for
name approval
(non employee
status)
• CFA contacts
winners
• CFA to issues
Affidavits/W-9s (if
over $600)
• CFA to receive
winner documents
Phase 4
• CFA to award
prizes
• CFA to file winners
list with states as
required
• CFA to issue yearend tax forms as
needed
Phase 3
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Promotions Agency
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17. Program Pricing Structure
Option 1
Option 2 *
Agency Service Fees
Agency Service Fees
• $2,500 per
promotion
• Inclusive of all
elements in
workflow
• CFA also provides
creative concepts
and counsel
• Traditional or
online promotion
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• $8,500 per month
• Up to 4
sweepstakes per
month based on
annual contract
• Inclusive of all
elements in
workflow
• CFA creative input
• Traditional or
online promotions
Property of CFA Marketing & Sales
Promotions Agency
Additional Fees
• Prize fulfillment
inclusive of
shipping, handling
and tracking:
Gift cards $20
Prizes up to 3lb $25
• $350 to source and
fulfill prize trips
(trip billed at cost)
• Registration and
bond fees (at cost)
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18. In Their Own Words
“CFA Promo has been a key partner to our engagement strategy and is one of the most
creative agencies we have ever worked with!”
-- Carlos Gil Manager, Social Media Bi-Lo Holdings
CFA has been a strong partner over the years, and we appreciate their consistency and
dedication to providing responsible sweepstakes services.
– Yasaman, Pourati, Manager Customer Satisfaction, Staples
“ My advertising agency has collaborated seamlessly with Eric and his team on multiple
digital and social campaigns over the last 4 years. CFA handles all contracts, legal rules,
insurance and fulfillment for our social promotions, which allows us to focus on the creative
concept and overall campaign without worry.”
-- Phyllis Dealy, Partner, Woods Witt Dealy & Sons
“We’ve been working with CFA for a few years and they have been fabulous to work with,
from their attention to detail to their legal input, and suggestion on creative solutions. They
make the process smooth and easy; they are always a great addition to our team!”
-- David Abehsera, President The Woo Agency
10/22/2013
Property of CFA Marketing & Sales
Promotions Agency
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19. At Your Service
"Over the last 17 years, I have had the luxury of leading the marketing and
digital strategies for many blue chip organisations both in the US and
Europe. Throughout that journey, the one constant has been CFA…they
have been a true partner and extension of my team.
Regardless of the sector, the budget, or challenge, I knew I could count
on Eric and his team to successfully deliver on our needs. CFA is a trusted,
reliable and innovative resource that I always have on my speed dial
wherever I am"
-Kimberly Kriss, SVP Marketing, AEG Europe
10/22/2013
Property of CFA Marketing & Sales
Promotions Agency
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