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Helping You Launch
Chris Lema 5+ years working with WordPress 17 years managing software engineers & creatives 17 years launching web-based software solutions Currently the VP of Software Engineering & Marketing at Emphasys Software cflema@gmail.com http://chrislema.com http://www.facebook.com/chrislema http://twitter.com/chrislema
Just the two of us, Me & Al Gore, Building the Internet together
Launch List Objectives Easy Fast Secure Useful Unique
Lies holding you back WordPress is only for bloggers All WordPress sites look the same (like blogs) You can’t get a great site without being a coder Unless you’re technical, you should just host on WordPress.com
A Secure Start Not all hosts are equal Security by Obscurity Table Prefix (don’t use ‘wp_’) Username (don’t use ‘admin’)
Configure WordPress
Configure WordPress Settings > General Settings > Permalinks Remove Posts Remove Pages Create a blank Menu
3 Getting to Settings 2 1 Domain/wp-login.php
Baseline Plugins
Finding Plugins Social Proof People stand in line for the good stuff
Value Add Plugins
A Word about Themes The point is to get launched quickly! Free & Premium are “right” solutions for the right situations. Picking the right type (blog, magazine, photo) is critical. Uniqueness comes from your content and photos, not just the design.
Find Your Voice / Know your Backstory
Help your Content/Use Great Images
More is Less/ Get Focused
Find a Pattern/ Develop Routines
Monitor Everything/ Collect Statistics
Chris Lema cflema@gmail.com http://chrislema.com http://www.facebook.com/chrislema http://twitter.com/chrislema

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