There is growing pressure on CFOs and CIOs to extract more value out of their most unused asset: data. Data that sits in line of business applications, email conversations and social media interactions. The challenge facing senior executives is how to untap the value and where and how to start.
This webinar presentation, took place on Monday November 18th, was specifically for CFOs and leaders in Finance, key themes relevant to the office of the CFO that were covered, included:
=> CFOs and Big Data: What’s on their minds, should they lead and where do they start?
=> Data in the Finance Function: What are we really talking about?
=> Top EPM Capabilities CFOs Should be Considering including: In-memory planning, Mobility, Analytics and Integrated Business Planning
Presentation: IXN Webinar, CFOs and Big Data. Why they should care and what they should do
1. CFOs and Big Data:
Why Should You Care? What Should You Do?
Thomas Kilburn
Camron Allan
Pras Chatterjee
The Consultants Company
The Consultants Company
SAP
Moderator:
Chris Herbert, IXN
November 18, 2013
2. TODAY’S GOAL
To provide a simple view of
the cluttered Big Data
landscape from the
perspective of the CFO, and
provide straightforward
guidance on some
prescriptive measures that
should be considered by CFOs
to ensure that they are
proactively identifying and
managing potential
challenges and opportunities.
3. KEY QUESTIONS
What is on the minds of CFOs today?
How does data flow through the Finance function?
How can the CFO assume a leadership role in
leading big data initiatives?
Where can they start?
How can finance data be combined to drive value
in other areas of the company?
What are the top EPM tools that you will be asked
to invest in to drive ROI (e.g. EPM, In-Memory,
Mobility)
How does the CFO help to empower other Lines
of Business to leverage data?
4. TODAY’S SPEAKERS
Thomas Kilburn
Managing Director, Business Strategy
The Consultants Company
Camron Allan
Managing Director, Technology Strategy
The Consultants Company
Pras Chaterjee
Direct of Product Marketing,
Enterprise Performance Management
SAP
Thomas has a 20-year track record in
working with executives to help them
understand analytics and map their
needs to capabilities that will deliver
value, including most recently,
reviewing the impacts that Dodd Frank
legislation will have on analytics
strategies for US financial institutions.
His experience has included senior roles
at IBM, SAP, Bell Canada, and a number
of software startups. In 2011, he cofounded The Consultants Company,
where he leads business strategy.
Cam is an acknowledged expert in
Finance Analytics and Data Architecture.
Having started his career with Clarity
Systems, Cam branched out into the world
of EPM and Data to include many other
technologies and establish a
complementary expertise in data
architecture. As a sought-after senior
consultant, Cam has been consulted on
several occasions for projects that were
North America firsts for a given technology.
In 2011, the same year he co-founded TCC,
he was the recipient of an award from the
Government of Ontario for his work on the
econometric modeling.
As a recognized authority in the area of EPM,
Pras has been a prominent contributor to the
evolution of this solution area for well over a
decade, through senior roles in both strategy
and delivery. His perspective is particularly
valuable since it extends back into the roots
of the current extensive SAP BPC suite
through his experience at several best-ofbreed software vendors that were ultimately
incorporated through acquisition. Pras is a
designated CMA (Certified Management
Accountant) who has worked in budgeting
and forecasting at various prominent
multinationals across multiple countries
including U.S., Canada, China, Belgium, UK,
Brazil, Australia and France.
5. WHAT WE EXPECT TO COVER
1. The Evolution of the Role of the CFO
2. Big Data: A Quick Primer
3. The Role the “Big Data CFO”
4. What You Can/Should Do Today
8. A LOOK AT THE PAST DECADE
CFO-CIO
Alignment
Talent
Crunch
The
“Activist”
Recovery
Best Bets
Smart
Spending
Back to
Basics
Expanded
Leadership
High-Performance
Culture
Business
Performance
Management
Information
9. WHO OWNS THE DATA
Who’s Responsible for Data ROI?
12. EXPANDING BOUNDARIES
CFOs Have Always had to Incorporate
Other Data into their Analysis
Other Data
Economic/Market
Indicators
Non-Financial Data
External Data
Finance
Internal Data
Data
Growth
16. DEFINITION
adjective (bigger, biggest)
“The term itself is vague, but it is
of considerable size or extent
getting at something that is real”
[attributive] larger than other items of the
- Jon Kleinberg, Cornell University.
same kind
informal on an ambitiously large scale
[attributive] informal doing a specified action
very often or on a very large scale
informal showing great enthusiasm
informal very popular or successful
of considerable importance or seriousness
“Big Data is really about new uses and new insights, not so much the data itself,”
informal holding an important position or
playing an influential role
verb (bigs, bigging, bigged)
[with object] (big something
up) British informal
noun
(the bigs) North
American informal
“I scoffed at it initially.
We had to hop on the bandwagon.”
- Jim Davis, CMO, SAS
“Big Data is really about new uses and
new insights, not so much the data itself”
- Rod A. Smith, IBM Technical Fellow
21. DO THEY REALLY KNOW WHAT BIG DATA IS?
Top Enterprise Initiatives TODAY
o
BI, Analytics, Performance Management
55%
o
Big Data
19%
o
Cloud
6%
8,000
o
Mobile
7,000
6,000
%
5,000
Top Finance Initiatives TODAY
o
BI, Analytics, Performance Mgmt
78%
o
Big Data
0%
o
Cloud
16%
o
Mobile
15%
4,000
3,000
2,000
1,000
0
Jobs in Toronto Nov. 14, 2013
Source: Indeed
7,330
2,622
1,561
319
315
95
23. DATA ASSET MANAGEMENT
Fixed Asset Lifecycle
Operational (OpEx)
• How do I maintain it?
Strategic (CapEx)
• How do I get a return
(value) from it?
$14.5B on AT&T’s 2007
financial statements
If it’s not an asset, it’s a cost
Intangible assets can
account for 50% of an
organization’s value
26. WHERE TO FOCUS
Tech Savvy Hybrids
People &
Culture
Data Integration
Data Quality
Data Ownership
Data-driven Culture
Advanced Technology
Groups
EPM
Data
Management
Tools
Advanced Analytics
Visualization
In-Memory DB
Technologies
Hadoop / MPP
Appliances
27. THINK DATA!!
THINK DATA!!
What data are you using?
Where does it reside?
Is there any data that is not being leveraged?
Celebrate data ideas.
28. WHERE YOU WANT TO GET TO
COMPETIVE ADVANTAGE
Sense & Respond
Predict & Act
Optimization
What is the best that
could happen?
Predictive
Modeling
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Generic
Predictive
Analytics
What will happen?
Why did it happen?
What happened?
ANALYTICS MATURITY
The key is unlocking data to move decision making from sense and respond, to predict and act
29. STAND ON THE SHOULDERS OF GIANTS
How to Get Started
Connect Finance with IT
Find a project
Lead By Example
Automate month-end close
Budgeting / Integrated Planning
Expand Horizons
Customer profitability
Sales forecasting
Marketing
Demonstrate the ROI – trumpet the success
Evangelize Data
Invite business cases and promote investment
Challenge groups to submit requests
Start Smart, and Grow Fast!
31. FINANCIAL PLAN/BUDGET/FORECAST
ABC Company
Department / CC Expense
Planning
Operational Headcount
Plans
Profit & Loss Statement
Revenues
Cost of Sales
Gross Margin
……………$5,000
……………3,000
…………2,000
Operating
………………………400
Payroll ……………………………300
SG&A ……………………………250
Depreciation
……………………50
Operating Profit
……1,000
Sales
Planning
S&OP
Planning
Interest Expense
……………50
Net Income
……………$950
IT & Project
Planning
Plans impact all areas of the business
Capital
Planning
32. INTEGRATED EFFORTS
Finance
Risk Aware
Financial Planning
Financial Budgeting
Enterprise Strategy
Management
Human Capital
Profitability and Costing
Analysis/COPA/FI
Resources
Capital Expenditure
Planning
Compensation Planning
Strategic Workforce
Planning
Key Performance Indicators
Operations
Supply Network Planning
Production Planning and
Detailed Scheduling
Maintenance
Budgeting
Corporate
Strategy
Investment Planning
Sales & Marketing
Sales Order Management
MRP/Resource Planning
Trade Promotion
Management
Global ATP/CTP
Campaign Management
APO/NW BW
Trade Fund Management
NW BW
33. THE “WHAT IS”
BUSINESS INTELLIGENCE
BI
Suite
Based upon all
available information:
Dashboards
Data Exploration
Reporting
and Analysis
… From the information and
people inside and outside your
organization
… Addressing the past, present,
future
… Answering the what, how, and
why
… With trust
34. THE “WHAT COULD BE”
PREDICTIVE ANALYTICS
How do historical sales, costs, key
performance metrics, and so on, translate to
future performance? How do predicted
results compare with goals?
Forecasting
What anomalies might
exist and conversely
what groupings or
clusters might exist for
specific analysis?
What are the correlations in
the data? What are the
cross-sell and up-sell
opportunities?
Anomalies
Challenges
Relationships
Key
Influencers
Trends
What are the main
influencers of customer
satisfaction, customer
churn, employee
turnover, and so on, that
impact success?
What are the trends: historical
/ emerging, sudden step
changes, unusual numeric
values that impact the
business?
Want it to be a roundtable discussion. Will not do a product demo, or make you read a bunch of slides.
2005 – economy rebounding, not cost cutting anymore, but weak economic conditions made spending more critical; also Sarbanes Oxley not appreciated2006 – CFO looked to for more leadership – profile building, high profile financial reporting issues invite more scrutiny, more expected2007 – Challenge to CFOs to go behind the numbers and spend more time on analytical processes2010 – Managing balance sheets, raising capital, re-financing2011 – Prior to the early 2000s the typical CFO was a bean counter, responsible mainly for reporting the numbers, measuring performance with integrity and accuracy, and managing the company’s checks-and-balances processes. CFOs had accounting and financial acumen as well as strong quantitative skills, but their purview was relatively narrow and confined mostly to their department. Today, however, regional differences loom larger than ever, and multinationals no longer have the luxury of keeping finance issues within geographical boundaries. Managing a company’s financials has become increasingly complex. Most large companies have a head of accounting team up with the CFO, who in turn plays a much more strategic role. A once-obscure discipline, risk management has squarely hit the executive agenda, and CFOs had better be ready for it. They’re also expected to have experience in operations and other corporate functional areas—and to encourage their subordinates to pursue cross-functional paths to broaden and deepen their teams’ skills. Whereas today CFOs are required to develop and implement systems and processes for budgeting and performance metrics, tomorrow they’ll also be required to provide the management team with real-time operational and financial data and analyses. They’ll continue to perform the traditional functions of managing the finances, reducing costs, and putting in place the appropriate controls, but strategic thinking will become more important.
39% of respondents in the Gartner study said that IT reports the CFO. 52% Felt that IT should report to the CFO.In the AICPA study, respondents overwhelmingly felt that the CFO, not the CIO, was responsible for driving value from data.It has always been the CFO’s job to present numbers to the board and to other executives. The numbers have traditionally been financial.IT supports this function; they don’t drive it.The CFO’s training and analytical rigour lend credibility to the numbers.
32% felt that Finance stuck to their knitting or consumed analysis from other departments as part of the budgeting and planning function.58% felt that Finance led or supported analytics in other departments. Now, this could be financial or non-financial metrics.Only 9% felt that Finance and IT were equal partners when it came to analytical tasks.What this shows is that Finance and the CFO are in a leadership position within the organization.
55% still view IT as keeping the lights on. Only 13% see IT as being transformational.However, it is encouraging to see that 31% see IT’s role as using technology to proactively raise business performance. Means IT has been moving away from a support role.
CFOs used to deal solely with internal, financial information. In the nineties – with the Balanced Scorecard – there was a push to incorporate non-finance metrics. As more data has become available, the CFO has had to incorporate more external data into the decision making process. Although interest rates, exchange rates, and stock market information have been available, it’s availability and frequency have skyrocketed. Now CFOs are needing to take other market data into account. Many executives are wondering how social media data can be leveraged and it’s only a matter of time before device data works its way into algorithm, as the internet of things explodes.
Different methods to catch different fish, i.e. Both big fish, but entirely different composition and methods to handle
People & CultureYou’ve probably don’t need to hire anyone new. It’s just that you don’t have the right people working together. IT and Finance need to cross-pollinate in order to maximize data ROI. Assemble an Advanced Technology Group and give them a mandate; a problem to solve.Data ManagementMuch ROI can come from the data management tools you already have in-house. You are not getting good return on these investments. If your team can’t solve the problems with the tools they’ve got, they’ll let you know. It’s also time to take a leadership position on data ownership. Embrace the new ownership/stewardship paradigm and commit your resources to resolving data quality issues. Allocate funds and champion projects which will fix data quality problems at source.ToolsMany of these tools have been around for a while, but have been used by the few. Predictive analytics, data mining, statistics. All work best on large data sets. They require higher order thinking which means they need to be combined with People in order to see returns.TechnologiesHardware prices continue to fall, enabling new technologies. Storing and processing large amounts of data has never been cheaper and more within reach, but spending on hardware alone will not ensure ROI. Once your team comes and asks for more space or power – you’ll know you’ve officially got a “big data” problem.
People & CultureYou’ve probably don’t need to hire anyone new. It’s just that you don’t have the right people working together. IT and Finance need to cross-pollinate in order to maximize data ROI. Assemble an Advanced Technology Group and give them a mandate; a problem to solve.Data ManagementMuch ROI can come from the data management tools you already have in-house. You are not getting good return on these investments. If your team can’t solve the problems with the tools they’ve got, they’ll let you know. It’s also time to take a leadership position on data ownership. Embrace the new ownership/stewardship paradigm and commit your resources to resolving data quality issues. Allocate funds and champion projects which will fix data quality problems at source.ToolsMany of these tools have been around for a while, but have been used by the few. Predictive analytics, data mining, statistics. All work best on large data sets. They require higher order thinking which means they need to be combined with People in order to see returns.TechnologiesHardware prices continue to fall, enabling new technologies. Storing and processing large amounts of data has never been cheaper and more within reach, but spending on hardware alone will not ensure ROI. Once your team comes and asks for more space or power – you’ll know you’ve officially got a “big data” problem.
Move your organization up the maturity level
From “single view” to “most successful”
From “single view” to “most successful”
BIG IDEA: GIVE BUSINESS USERS BETTER ACCESS TO MORE INFORMATIONThe BI platform must connect to any data including unstructured data, but it must offer the ability to expose and aggregate it under a single umbrella so business users can find what they are looking for without having to understand the data structures behind the datasets.That is the function of SAP BusinessObjects semantic layer aka the universe.We have done a lot of work on the semantic layer in the last couple years.The majority of our customer have told us that they want to build universe that consumes more than one source without leaving the universe authoring environment and that’s what we are delivering in 4.0.Customer have told us to that they wanted a better, more robust design tool and that’s what we are delivering in 4.0. I’ll come back to this in a moment.We have also recognized that accessing universes from Web Intelligence, Crystal Reports, and Dashboards was different and consistent. In 4.0, we are delivering the same query panel whether you are in Crystal, Web Intelligence, Dashboards, or Live Office.In other words, in 4.0, we are giving you a semantic layer that lives up to its promise to increase user self-sufficiency and make relevant information accessible by business users
It’s not enough to know how your organization has performed historically. You must also understand what impacts that performance, the implied patterns in trends, how that information relates to business performance; for example the housing market and its impact on consumer credit, or the increase in stress related illness.What if:. . .You could identify hidden revenue opportunities within your customer base through predictive analytics? . . . You could retain your high-value customers/employees/vendors/partners with the right retention offers?. . . Your call center agents could delight customers with the best next-step recommendations? . . . You could increase cross-sell and up-sell effectiveness through cross-channel coordination? . . . You could build long-term customer/employee/vendor/partner relationships with intelligent interactions?
Get valuable financial insights anytime, anywhere Accelerate key process cycle times in planning and forecastingProvide intuitive access to information and analysisCollaborate and respond in real time for better results