Mobile marketing ROI
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Learn why you need to include mobile marketing within your current marketing plan.
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Mobile marketing ROI
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- 5. ANSWER THIS QUESTION! What Happens When Your Cell Phone Rings, Buzzes or Vibrates? You Answer It! RIGHT? 1
- 6. ANSWER THIS QUESTION! What Happens When Your Cell Phone Rings, Buzzes or Vibrates? You Answer It! RIGHT? Well, So Do 99% Of All Cell Phone Users! 1
- 11. The Next MarkeAng Phenomenon Mobile MarkeHng and Beyond Leverage Mobile for Big Profits for You and/or Your Clients
- 23. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
- 24. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
- 25. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
- 26. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
- 27. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE! Mobile Market Creator Inc.
- 29. ADVERTISING SHIFT 2009 CHANGE IN AD SPENDING Selected Categories 2009 versus 2008 -25% REGIONAL CABLE TV -23% NEWSPAPERS -20% BROADCAST TV -19% RADIO -18% MAGAZINES 3% SATALLITE RADIO 7% ONLINE SEARCH 9% MOBILE ADS 45+ is the fastest growing demographic for text messengers.
- 30. ADVERTISING SHIFT 2009 CHANGE IN AD SPENDING Selected Categories 2009 versus 2008 -25% REGIONAL CABLE TV -23% NEWSPAPERS -20% BROADCAST TV -19% RADIO -18% MAGAZINES 3% SATALLITE RADIO 7% ONLINE SEARCH 9% MOBILE ADS 45+ is the fastest growing demographic for text messengers.
- 31. ADVERTISING SHIFT 2009 CHANGE IN AD SPENDING Selected Categories 2009 versus 2008 -25% REGIONAL CABLE TV -23% NEWSPAPERS -20% BROADCAST TV -19% RADIO -18% MAGAZINES 3% SATALLITE RADIO 7% ONLINE SEARCH 9% MOBILE ADS 45+ is the fastest growing demographic for text messengers.
- 51. I PAY T O D E LIV E R M Y M E SS A G E T O M Y C LIE N T S. D O T H E Y R E A D T H E M? B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er 6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m. C o m p aris o n of M ark e tin g R e a d-R a t e s 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% 97% MOBILE MARKETING Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
- 52. I PAY T O D E LIV E R M Y M E SS A G E T O M Y C LIE N T S. D O T H E Y R E A D T H E M? B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er 6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m. C o m p aris o n of M ark e tin g R e a d-R a t e s 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% 97% MOBILE MARKETING Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
- 53. I PAY T O D E LIV E R M Y M E SS A G E T O M Y C LIE N T S. D O T H E Y R E A D T H E M? B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er 6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m. C o m p aris o n of M ark e tin g R e a d-R a t e s 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% 97% MOBILE MARKETING Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
- 55. COMPARING DELIVERY METHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
- 56. COMPARING DELIVERY METHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
- 57. COMPARING DELIVERY METHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
- 58. COMPARING DELIVERY METHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
- 59. COMPARING DELIVERY METHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
- 60. Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out! QuanHfiable Return on this direct media! Investment to send 500 messages to Database? StarHng as low as $60
- 61. Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out! QuanHfiable Return on this direct media! Investment to send 500 messages to Database? StarHng as low as $60
- 62. 9 X 50 =450 Cost <$100 ROI = 4.5:1 Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out! QuanHfiable Return on this direct media! Investment to send 500 messages to Database? StarHng as low as $60
- 63. 9 X 50 =450 Cost <$100 ROI = 4.5:1 Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out!
- 64. 9 X 50 =450 Cost <$100 ROI = 4.5:1 Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out! QuanHfiable Return on this direct media!
- 65. 9 X 50 =450 Cost <$100 ROI = 4.5:1 Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out! QuanHfiable Return on this direct media! Investment to send 500 messages to Database? StarHng as low as $60
- 66. 9 X 50 =450 Cost <$100 ROI = 4.5:1 Industries range between 7‐14% redempHons on Mobile offers/ coupons, and 3‐7% on Mobile Conversions/ Form Fill‐out! QuanHfiable Return on this direct media! Investment to send 500 messages to Database? StarHng as low as $60
- 68. “Text Calls to Action”
- 69. “Text Calls to Action” TEXT MESSAGING 101
- 70. “Text Calls to Action” TEXT MESSAGING 101 Text KEYWORD to 72727 for Instant Video of our Human Simulation in our Nursing Program!
- 71. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD (CHANGES) Text KEYWORD to 72727 for Instant Video of our Human Simulation in our Nursing Program!
- 72. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) Text KEYWORD to 72727 for Instant Video of our Human Simulation in our Nursing Program!
- 73. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) Text KEYWORD to 72727 for Instant Video of our Human Simulation in our Nursing Program! 7 7 272 word To: T: Key TEX
- 74. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) Text KEYWORD to 72727 for Instant Video of our Human Simulation in our Nursing Program! When client texts, They are entered Into the database! 7 7 272 word To: T: Key TEX
- 75. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) Text KEYWORD to 72727 for Instant Video of our Human Simulation in our Nursing Program! When client texts, They are entered Into the database! 7 7 272 word To: T: Key TEX
- 77. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset!
- 78. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset!
- 79. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience
- 80. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience
- 81. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience Instantly Deliver: YOUR COUPON •Pictures HERE! •Coupons •Links to Website •And more
- 82. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience Instantly Deliver: YOUR COUPON •Pictures HERE! •Coupons •Links to Website •And more
- 83. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience Instantly Deliver: •Video •Your Commercial •A DemonstraAon Instantly Deliver: YOUR COUPON •Pictures HERE! •Coupons •Links to Website •And more
- 84. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience Instantly Deliver: •Video •Your Commercial •A DemonstraAon Instantly Deliver: YOUR COUPON •Pictures HERE! •Coupons •Links to Website •And more
- 85. Taking Your display, broadcast media, coupon, reminder, or message to your PotenHal Customer’s handset! Studies Show a Text‐ message stays on the cell‐phone an average of 12 days. This means addiHonal exposures to your audience Instantly Deliver: •Video Instantly Deliver: •Your Commercial •A DemonstraAon A Mobile Landing Instantly Deliver: YOUR COUPON Page. •Pictures HERE! •Coupons •Links to Website •And more
- 86. Database MarkeHng Strategies include: • Capturing current customers through aggressive point of sale Ford: An incredible one‐Hme campaigns. offer, reply to this with your email and we will deliver it to • Capturing potenHal customers by combining mobile you! Reply STOP 2end engagements with their tradiHonal media. MoneHze: Messages are then scheduled out to the growing databases of current and potenHal customers resulHng in increased frequency of transacHons, increased awareness, and new customer acquisiHon. AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014 Tel: +1 (816) 589‐3939 | Email: sales@advatext.com
- 106. PromoHons Match OrganizaHon ObjecHves • Increase Social Network Followers Garmin: Facebook Exclusive sneak peak at our NEW Product. “Like” us NOW to See it! Reply STOP 2quit
- 107. PromoHons Match OrganizaHon ObjecHves Garmin: Facebook Exclusive sneak peak at our NEW Product. “Like” us NOW to See it! Reply STOP 2quit
- 108. PromoHons Match OrganizaHon ObjecHves • Capture Email • More TransacHons per year DeVry InsHtute: To complete Garmin: Facebook Exclusive your entry for a FREE Year of sneak peak at our NEW Product. admission, reply with your “Like” us NOW to See it! Reply email address. Watch for STOP 2quit future savings, reply STOP 2end
- 109. PromoHons Match OrganizaHon ObjecHves • More TransacHons per year DeVry InsHtute: To complete Garmin: Facebook Exclusive your entry for a FREE Year of sneak peak at our NEW Product. admission, reply with your “Like” us NOW to See it! Reply email address. Watch for STOP 2quit future savings, reply STOP 2end
- 110. PromoHons Match OrganizaHon ObjecHves • More TransacHons per year • Click to Call DeVry InsHtute: To complete Pizza KING: Slumber party Garmin: Facebook Exclusive weekend special, Buy 2 16” your entry for a FREE Year of sneak peak at our NEW Product. Pizza’s and get a FREE Honey admission, reply with your “Like” us NOW to See it! Reply Cinn. SHcks. 1(923)588‐4242 email address. Watch for STOP 2quit Reply STOP 2quit future savings, reply STOP 2end
- 112. 3 Ways to Get an Opt-in
- 113. 3 Ways to Get an Opt-in 1. Get the client to Text (KEYWORD) to SHORTCODE (72727). a. Point‐of‐Sale Engagements b. Combine with TradiAonal engagements c. Use in Social Networks d. Add to exisAng markeAng strategies 2. Add the Mobile “Opt‐in” Widget to your current Website or Blog a. Deliver your coupons via text (The environmental friendly way to deliver coupons. No WasAng ink or paper) 3. Wriqen Disclaimer Your clients sign a disclaimer currently? Add the mobile opt‐in verbiage, and upload every client into your mobile database.
- 114. 3 Ways to Get an Opt-in To: 72727 MSG: FIT 1. Get the client to Text (KEYWORD) to SHORTCODE (72727). a. Point‐of‐Sale Engagements b. Combine with TradiAonal engagements c. Use in Social Networks d. Add to exisAng markeAng strategies 2. Add the Mobile “Opt‐in” Widget to your current Website or Blog a. Deliver your coupons via text (The environmental friendly way to deliver coupons. No WasAng ink or paper) 3. Wriqen Disclaimer Your clients sign a disclaimer currently? Add the mobile opt‐in verbiage, and upload every client into your mobile database.
- 115. 3 Ways to Get an Opt-in To: 72727 MSG: FIT 1. Get the client to Text (KEYWORD) to SHORTCODE (72727). a. Point‐of‐Sale Engagements b. Combine with TradiAonal engagements c. Use in Social Networks d. Add to exisAng markeAng strategies 2. Add the Mobile “Opt‐in” Widget to your current Website or Blog a. Deliver your coupons via text (The environmental friendly way to deliver coupons. No WasAng ink or paper) 3. Wriqen Disclaimer Your clients sign a disclaimer currently? Add the mobile opt‐in verbiage, and upload every client into your mobile database.
- 116. Capture Web Traffic into Database! Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end Donate NOW! Enter Mobile Number Enter mobile number Send to my Mobile Phone Beauty Brands Secret Sale! Text BEAUTY to 72727
- 119. Double Your Email Database in 120 days Point of Sale Engagement 1. Promoted through: POS Displays, Table Tents, Flyers on top of delivered Pizza and with a Flyer Inside every check presented or with Receipt.
- 120. Double Your Email Database in 120 days Point of Sale Engagement 1. Promoted through: POS Displays, Table Tents, Flyers on top of delivered Pizza and with a Flyer Inside every check 2. presented or with Receipt. EE esan FR rm a Text ROUND ic P ists G arl Tw to 72727 Not valid with any other offer, next visit w/ purchase of any Large Pizza.
- 121. Double Your Email Database in 120 days Point of Sale Engagement 1. Promoted through: POS Displays, Table Tents, Flyers on top of delivered Pizza and with a Flyer Inside every check 2. presented or with Receipt. EE esan FR rm a Text ROUND ic P ists G arl Tw to 72727 Not valid with any other offer, next visit w/ purchase of any Large Pizza.
- 122. Double Your Email Database in 120 days Customer’s instant Response to their phone aser they Text! 3. Double bang for the buck. Cell phone number plus email address.....! Point of Sale Engagement 1. Promoted through: POS Displays, Table Tents, Flyers on top of delivered Pizza Round Table Pizza: Reply to this message with your email address and with a Flyer Inside every check and we will email you your instant 2. presented or with Receipt. coupon! Watch for more savings from us! Reply STOP 2quit EE esan FR rm a Text ROUND ic P ists G arl Tw to 72727 Not valid with any other offer, next visit w/ purchase of any Large Pizza.
- 123. TRACKING TRADITIONAL ADVERTISING EXPENSE “Did that $1,500 I used on radio advertisements bring in one of these clients?” Cut your budget. We help you save by Radio A Radio B eliminating advertising that Text PIZZA1 Text PIZZA2 doesn’t bring results. 212 optins 86 optins 48 redemptions 9 redemptions 5 -1 ROI .8 to 1 ROI Each Keyword creates a different database = Real-time results
- 124. TRACKING TRADITIONAL ADVERTISING EXPENSE “Did that $1,500 I used on radio advertisements bring in one of these clients?” Cut your budget. We help you save by Radio A Radio B eliminating advertising that Text PIZZA1 Text PIZZA2 doesn’t bring results. 212 optins 86 optins 48 redemptions 9 redemptions 5 -1 ROI .8 to 1 ROI Each Keyword creates a different database = Real-time results
- 125. TRACKING TRADITIONAL ADVERTISING EXPENSE “Did that $1,500 I used on radio advertisements bring in one of these clients?” Cut your budget. We help you save by Radio A Radio B eliminating advertising that Text PIZZA1 Text PIZZA2 doesn’t bring results. 212 optins 86 optins 48 redemptions 9 redemptions 5 -1 ROI .8 to 1 ROI Each Keyword creates a different database = Real-time results
- 126. Mobile IntegraHon Disclaimer TradiHonal Media
- 127. MEASURABLE RETURN ON YOUR INVESTMENT Every single response is tracked in your database. 97% READ RATE 9-22% REDEMPTION RATE 5-32% FORWARDING RATE Texting is viral and creates the kind of Top of Mind Awareness that your company needs to change consumer behavior. Information and presentation underwritten by:
- 128. Do The Math! • 10 – per day • 30 days from now 300 database • 1,000 – per locaAon • 5 locaAons = 5,000 x 6% redempAon • 300 addiAonal transacAons per push • X3 per month = 900 addiAonal transacAons • $8 = $7,200 addiAonal revenue per month • X 12 $86,400 annually
- 129. TOP PRIORITIES Achieve Measurable ROI Cut Budgets and Improve Performance Reach More Customers Industry leaders are averaging between $80-$120 for every $1 spent on Mobile Marketing initiatives. Information and presentation underwritten by:
- 131. STAY CONNECTED!
- 132. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more
- 133. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more
- 134. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps
- 135. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps
- 136. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps
- 137. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
- 138. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
- 139. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
- 140. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
- 141. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
- 142. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website Print Collateral Promote your Keywords
- 143. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website Print Collateral Promote your Keywords
- 144. STAY CONNECTED! Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website Print Collateral Promote your Keywords
- 145. Don’t Take My Word for it… 100 of Your Clients Tell them to Follow you on FB? 33% Tell them to fill out some paper To get their email? 37% Tell them to Text? 74% Where do you want to be to provide the best Results for your customers?
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- 147. Do You Remember Your Very Own Answer To The QuesHon? 33
- 148. Do You Remember Your Very Own Answer To The QuesHon? If You Answered YES You Need To TEXT Us TODAY! 33
- 149. Do You Remember Your Very Own Answer To The QuesHon? If You Answered YES You Need To TEXT Us TODAY! TEXT: Interested TO: 72727 33
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